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Rural healthcare stands at a turning point. While 750+ rural hospitals remain at closure risk, leaders across the country are shifting from reactive survival strategies to proactive transformation. Rather than waiting for solutions, innovative rural hospitals are actively redesigning workforce pipelines, expanding specialty access, leveraging technology and forming strategic partnerships that strengthen sustainability. Successful rural hospitals are investing intentionally in five transformation areas: workforce innovation, care model redesign, digital transformation, strategic partnerships and governance and leadership. Yet many rural leaders feel unprepared to navigate this transformation. They struggle recruiting and retaining workforce, accessing federal funding, designing facilities suited to rural scale, overcoming broadband limitations and building boards and executive teams aligned on strategy.

Business Research Intelligence Network’s Rural Healthcare Innovation Summit brings together rural health leaders, innovators and transformation experts sharing proven strategies from hospitals successfully building resilient futures. Sessions dive deep into the five transformation pillars with case studies and practical playbooks. Attendees learn how to build workforce pipelines from the source through K-12 partnerships, redesign care models around community needs, deploy virtual care and AI strategically, navigate governance and leadership alignment, and leverage federal funding for transformation. This summit equips rural leaders with actionable frameworks for proactive transformation positioning their organizations to thrive.

Agenda

7:15am – 8:00am
Conference Registration & Networking Breakfast

8:00am – 8:15am
Chairperson's Opening Remarks

8:15am – 9:00am
Digital Tools and AI in Rural Practice: Extending Capacity Without Adding Staff
Rural hospitals face capacity constraints that technology can help address without proportional increases in staffing and expense. AI tools automate clinical documentation reducing physician paperwork burden, allowing clinicians to focus on patient care rather than administrative tasks. Virtual nursing programs extend in-person nursing capacity through remote monitoring and support. Telehealth and tele-specialty access connect rural patients with remote specialists without requiring full-time recruitment or travel. Yet rural hospitals must select technology strategically suited to their budget and infrastructure constraints. Learn how to assess which technology investments address highest-priority capacity gaps, implement digital tools for meaningful workflow improvement not just technology adoption, build broadband and IT infrastructure supporting digital care and measure ROI ensuring investments deliver promised benefits. Understand how to engage clinicians in technology selection and implementation building adoption rather than resistance. 

Hassan A. Tetteh, MD, MBA
Adjunct Faculty, Center for Digital Health and AI
Johns Hopkins Carey Business School

9:00am – 9:45am
The Rural Health Landscape
Rural health is not simply a small version of urban, but rather a unique health care delivery environment. This session will provide a national perspective on the current rural health landscape, examining the key policy, economic, and demographic trends shaping rural health care today and the opportunities that lie ahead. Participants will gain insight into the challenges facing rural health organizations while exploring innovative strategies that are strengthening rural health systems and improving outcomes. Attendees will leave with a clearer picture of where rural health stands today, where it is headed, and how collaborative leadership can help build a stronger, healthier future for rural communities nationwide.

Alan Morgan, MPA
Chief Executive Officer
National Rural Health Association

9:45am – 10:15am
Networking & Refreshments Break

10:15am – 11:00am
Building the Rural Leadership Pipeline: Research-Informed Strategies for Developing Middle Managers
Rural hospitals face persistent challenges in recruiting, retaining, and preparing the next generation of leaders, yet few evidence-based leadership development models are designed specifically for the rural healthcare environment. This presentation shares the findings of a qualitative study exploring the leadership development experiences of middle managers across New Mexico Rural Health Network (NMRHN) member hospitals. The research identified the unique barriers and organizational factors that influence leadership growth and informed the development of the CORE Leadership Initiative, an evidence-informed framework that develops leaders through experiential learning, mentorship, and project-based leadership. Attendees will leave with practical, scalable strategies to strengthen leadership pipelines, improve engagement, and build organizational capacity within rural healthcare organizations

Matthew C. Stephens, DHA. FACHE
Chief Operating Officer
Gila Regional Medical Center 

11:00am – 11:45am
Strategic Partnerships: From Safety Net to Growth Engine
Partnerships have evolved from survival strategy to core growth engine. Learn about partnership models from informal referral agreements to formal system integration, how to identify complementary partners and maintain local autonomy while accessing resources.

Sherri A. Young, DO, MBA, FAAFP, DHL
Physician Director, Healthcare Policy and Advocacy Fellowship
WVU Medicine

11:45am – 12:30pm
Federal Funding and Resources: Accessing RHTP and Emerging Opportunities
Leveraging RHTP funding,  Nebraska is set to become the first State to effectively connect its entire rural health care grid to Veterans Affairs. The connections will allow seamless scheduling for Veterans in rural communities, increase access to local care for Veterans while reducing paperwork and accelerating payment to community care sites. Learn about Nebraska’s RHTP plan to modernize and digitize Veteran scheduling. 

Jed Hansen PhD, APRN, FNP-C
Executive Director
Nebraska Rural Health Association 

12:30pm – 1:30pm
Networking Lunch

1:30pm – 2:15pm
Right Patient. Right Bed. Right Time: Advancing Coordinated Care Across Rural Health Networks
Rural healthcare organizations are increasingly embracing a coordinated, system-wide approach to patient flow that improves access to care while maximizing limited resources. This session will explore how shared accountability, regional collaboration, centralized patient placement, and technology-enabled care coordination can help ensure patients receive the right level of care at the right time and in the most appropriate setting. Attendees will learn strategies for strengthening partnerships across rural hospitals, leveraging transfer centers and bed management technologies, expanding access to specialty services close to home, and creating seamless care transitions that improve patient outcomes while preserving local access to high-quality care.

Kevin Post, DO
Chief Medical Officer
Avera Health 

2:15pm – 3:15pm
Panel Discussion: Leading Proactive Transformation Across Rural Healthcare
Rural healthcare leaders navigating transformation discuss how they shifted from reactive survival to proactive growth. Panelists share decision-making frameworks, how they built board and community support, managing change while maintaining culture and when to pivot versus persist. Hear candid reflections on what worked, unexpected challenges and how rural leaders maintain momentum. Topics to be discussed will include:

  • Shifting mindset from reactive survival to proactive transformation
  • Building board and community alignment on transformation strategy
  • Managing change at scale across multiple priorities simultaneously
  • Maintaining culture and staff engagement through transformation

Marvin Smoot
Executive Director
Great Plains Veterans Research Foundation 

Aubrey Haynes
Vice President, Board of Directors
National Association of Rural Health Clinics

Jed Hansen PhD, APRN, FNP-C
Executive Director
Nebraska Rural Health Association 

3:15pm – 3:45pm
Networking & Refreshments Break

3:45pm – 4:15pm
How to navigate the complex world of modern Radiology: a checklist for success.
The Radiology industry from the technical and professional standpoint has been transforming at a untenable rate. Rural Hospital leaders need to understand where the industry was, where it currently is, and where it is going. How to navigate the world of radiology interpretation, The radiologist shortage, the Radiology technologist shortage, and Radiology AI, that benefits patients, but also results in long-term financial stability.

Anand P. Lalaji MD
Chief Operating Officer
The Radiology Group

4:15pm – 5:00pm
From Policy to Practice
Healthcare organizations often struggle to transform policy and reimbursement requirements into operational success. This session provides leaders with a practical framework for translating complexity into sustainable execution.

Participants will be able to:

  • Analyze common breakdowns between healthcare policy, reimbursement requirements, and frontline execution.
  • Translate regulatory and payer requirements into practical workflows aligned with staff responsibilities.
  • Develop an execution framework that improves accountability, operational consistency, and sustainability.

Aubrey Haynes
Vice President, Board of Directors
National Association of Rural Health Clinics

5:00pm
End of Day One

7:15am – 8:00am
Networking Breakfast

8:00am – 8:15am
Chairperson's Remarks

8:15am – 9:00am
Why Health Networks Are Essential to Rural Health Transformation
For decades, health networks have been driving innovation to expand access to care, improve quality, share resources, and achieve economies of scale. Long before "rural health transformation" became a national priority, these collaborative organizations were pioneering new approaches to strengthen rural healthcare systems. This session will examine the evolution of rural health networks, showcase their measurable impact, and explore why they are uniquely positioned to lead the next generation of rural health transformation efforts.

Linda K. Weiss, LCSW
Executive Director
National Cooperative of Health Networks (NCHN)

9:00am – 9:45am
Sustaining Transformation: Building Accountability and Overcoming Implementation Barriers
Transformation plans fail not because of weak strategy but because of weak implementation and accountability structures. Learn how successful rural hospitals embed accountability mechanisms ensuring transformation initiatives actually happen — from clear ownership and timelines to regular progress monitoring and course correction. Explore common implementation barriers rural hospitals encounter including competing priorities, resource constraints, staff resistance and leadership turnover, and practical strategies for overcoming them. Hear from leaders who sustained momentum through multi-year transformation journeys, maintained board and staff engagement despite setbacks and built cultures where innovation becomes the norm rather than the exception. Discover how to create peer accountability networks connecting with other rural hospitals navigating similar transformations, establish cadences for reviewing progress and celebrating wins that keep energy high and how to adapt your transformation plan when circumstances change without losing sight of your strategic vision.

Rick Leesmann
Chief Information Officer
Sky Lakes Medical Center

9:45am – 10:15am
Networking & Refreshments Break

10:15am – 11:00am
Behavioral Health Expansion: Financial Sustainability and Access in Rural Communities
Behavioral health has emerged as one of the most important and profitable service lines for rural hospitals, addressing both rising demand and persistent access gaps. Leading rural hospitals have successfully co-located behavioral health facilities alongside critical access hospitals, sharing laboratory, pharmacy and imaging services to improve efficiency and lower operating costs while generating thousands of annual behavioral health referrals. Others have formed strategic partnerships with larger behavioral health providers to expand outpatient services and crisis programs, reducing emergency department overcrowding and strengthening care coordination. Learn how to assess community behavioral health needs through data and community input, evaluate whether to build in-house programs versus partner with specialists, design co-located or integrated models that share infrastructure and reduce costs, build sustainable financial models for behavioral health services, navigate workforce challenges recruiting and retaining behavioral health clinicians and measure success through utilization, outcomes and financial performance. Explore how behavioral health expansion strengthens patient relationships, reduces ED utilization and creates a reliable revenue stream positioning rural hospitals for long-term sustainability.

Marvin Smoot
Executive Director
Great Plains Veterans Research Foundation

11:00am – 11:45am
Rural Partnerships: Models and Strategies for Success
Learn about different partnership models from informal referral agreements to formal integration, identifying complementary partners and maintaining local autonomy while accessing system resources and scale benefits. Topics to be discussed will include:

  • Informal partnership models including referral agreements, tele-consult arrangements and shared services without integration
  • Formal affiliation models balancing financial viability with local control and decision-making authority
  • Integration strategies capturing economies of scale in purchasing, staffing and clinical services • Identifying complementary partners whose strengths offset your weaknesses and vice versa
  • Negotiating partnership terms protecting local autonomy while accessing system resources and expertise
  • Building community trust and support for partnership decisions ensuring stakeholder alignment

Eric A. Hagan
Vice President, Rural Hospitals
Med Center Health

11:45am – 12:30pm
Bridging Gaps: Community Health Workers Transform Rural Health
This presentation highlights the University of Kentucky Center of Excellence in Rural Health's innovative use of Community Health Workers (CHWs) to improve health outcomes in rural Appalachian communities. Attendees will learn how Kentucky Homeplace integrates state-certified CHWs into community and clinical settings to address social drivers of health, expand access to care, and support chronic disease self-management. Presenters will share implementation strategies, evaluation methods, and lessons learned from developing scalable, community-based models that promote healthy aging and reduce health disparities. Participants will leave with practical insights for incorporating CHWs into rural healthcare systems to strengthen population health and improve outcomes. 

Michaela Amburgey, MPH, CCHW
Rural Project Manager
University of Kentucky Center of Excellence in Rural Health

12:30pm
Conference Concludes

12:45pm – 2:45pm

Workshop: Building Your Rural Healthcare Transformation Plan Using the Five Pillars
This workshop guides leaders through creating actionable transformation plans across the five pillars: workforce innovation, care model redesign, digital transformation, strategic partnerships and governance and leadership. You'll assess current state, identify priorities, develop implementation roadmaps and create accountability structures. Leave with draft transformation strategy and prioritized initiatives ready for implementation.

Learning objectives:

  • Assess your organization's maturity across the five transformation pillars
  • Develop prioritized roadmap focusing on highest-impact transformation opportunities
  • Create realistic implementation plans with timelines and accountability
  • Identify resources, partnerships and federal funding supporting transformation

Ericka Beeler, MBA
Chief Executive Officer
Beeler Consulting

From Hospitals/Health Systems/Clinics

  • Patient Logistics
  • Patient Transport Coordinators
  • Operations Leaders
  • Patient Safety
  • Transport Managers
  • Discharge Planning
  • Patient Flow
  • Chief Nursing Officer
  • Medical Directors
  • Case Managers

 

Also of Interest to:

Vendors
Medical Transportation Providers
Transport Management Software Companies
Equipment Suppliers

Sponsors & Exhibitors


Sevaro Health is a physician-led healthcare technology company expanding access to neurological care through virtual care, connected technology, and clinical collaboration. Sevaro partners with hospitals and health systems to strengthen neurology programs, streamline care delivery, support clinical teams, and help more patients receive timely, high-quality neurological care closer to home.


Howden US is a specialist insurance broker combining deep local expertise with the strength of a global network. Built around client success and employee ownership, it offers agile, specialist-led advice, innovative risk solutions, and a fresh alternative in a market increasingly shaped by consolidation.

Cibolo Health partners with independent rural hospitals to build and manage clinically integrated High Value Networks that strengthen local healthcare. Through shared services, data-driven population health, care coordination, payer strategy, and operational innovation, Cibolo helps hospitals improve quality, reduce costs, enhance sustainability, and preserve local access to care while maintaining independence.


Fresenius Kabi is a global healthcare company that specializes in lifesaving medicines and technologies for infusion, transfusion and clinical nutrition.  We are a leading provider of generic medications with 100-year history of delivering innovate therapies that are safe, efficient, and affordable.

 



Doctivity Health is a data-driven Physician Relationship Management and network intelligence platform that helps health systems grow referral volume, strengthen provider relationships, and prove ROI.



Access TeleCare is the national leader in acute specialty telemedicine, having launched more than 2,600 telemedicine programs and partnered with 1 in 5 U.S. hospitals across all 50 states. As a pioneer in tech-enabled virtual care for the last 20+ years, the company has grown to now deliver care in more than 1 million patient encounters annually across multiple specialty service lines, including behavioral health, neurology, hospitalist medicine, pulmonary and critical care, maternal-fetal medicine, infectious disease, cardiology, and nephrology. 

Featured Speakers

Hassan A. Tetteh

Adjunct Faculty, Center for Digital Health and AI

Johns Hopkins Carey Business School

Alan Morgan

Chief Executive Officer

National Rural Health Association

Matthew C. Stephens

Chief Operating Officer

Gila Regional Medical Center

Sherri A. Young

Physician Director, Healthcare Policy and Advocacy Fellowship

WVU Medicine

Jed Hansen

Executive Director

Nebraska Rural Health Association

Kevin Post

Chief Medical Officer

Avera Health

Marvin Smoot

Executive Director

Great Plains Veterans Research Foundation

Aubrey Haynes

Vice President, Board of Directors

National Association of Rural Health Clinics

Anand P. Lalaji

Chief Operating Officer

The Radiology Group

Linda K. Weiss

Executive Director

National Cooperative of Health Networks (NCHN)

Rick Leesmann

Chief Information Officer

Sky Lakes Medical Center

Eric A. Hagan

Vice President, Rural Hospitals

Med Center Health

Michaela Amburgy

Rural Project Manager

University of Kentucky Center of Excellence in Rural Health

Ericka Beeler

Chief Executive Officer

Beeler Consulting

Nate White

CEO/President

Cibolo Health

Venue

Westin Tempe
11 E. 7th Street
Tempe, AZ 85281
480-968-8885