2025 Maximizing Supplemental Benefits:

Strategies for ROI and Member Engagement

Unlocking Value in Medicare Advantage, Medicaid, and D-SNP Plans

March 27-28, 2025 * Loews Portofino Bay Resort * Orlando, FL

2025 Maximizing Supplemental Benefits: Strategies for ROI and Member Engagement

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The healthcare landscape is rapidly evolving, with supplemental benefits playing an increasingly crucial role in differentiating plans and improving member outcomes. As financial pressures mount and regulatory requirements intensify, payers must innovate to maximize the impact of their supplemental benefit offerings.

Business Research Intelligence Network's "Maximizing Supplemental Benefits" conference brings together industry leaders to explore cutting-edge strategies for optimizing supplemental benefits. Over two days, attendees will gain actionable insights on enhancing ROI, boosting member engagement, navigating regulatory challenges and leveraging data analytics to drive value.

Through a mix of expert presentations, interactive panels and networking opportunities, participants will learn best practices for designing, implementing and measuring the effectiveness of supplemental benefit programs. Join us to stay ahead of industry trends and position your organization for success in this competitive market.

 

Who Should Attend?

From Health Plans/Health Systems/Medicare/Medicaid/Physician Groups/Healthcare Providers

  • Star Ratings
  • Medicare Advantage
  • Quality Improvement
  • Supplemental Benefits
  • Product Development
  • Marketing
  • Sales
  • Health Equity
  • SDoH
  • Ancillary Products
  • Population Health
  • Value-Based Care

 

Conference Agenda

Day One - Thursday, March 27, 2025

7:15am – 8:00am

Conference Registration & Networking Breakfast

 

8:00am – 8:15am 

Chairperson's Opening Remarks

 

8:15am – 9:00am

The Future of Supplemental Benefits: Trends and Opportunities

Explore the evolving landscape of supplemental benefits and their growing importance in the healthcare ecosystem. This forward-looking session will examine emerging trends, innovative benefit designs and potential disruptors on the horizon. Attendees will gain insights into how leading organizations are positioning themselves to capitalize on new opportunities while addressing challenges in the market. The speaker will share case studies of successful supplemental benefit strategies and offer predictions for how the industry may evolve in the coming years.

 

9:00am – 9:45am

Maximizing ROI: Strategies for Cost-Effective Supplemental Benefit Design 

In this data-driven session, learn how to create supplemental benefit packages that deliver value while managing costs. The presenter will share real-world examples and provide actionable frameworks for optimizing benefit design. Topics covered will include:

  • Conducting cost-benefit analyses of different benefit options
  • Identifying high-impact, low-cost benefits
  • Strategies for tiered benefit designs
  • Leveraging partnerships to enhance offerings cost-effectively
  • Measuring and demonstrating ROI to stakeholders

 

9:45am – 10:15am

Networking & Refreshments Break

 

10:15am – 11:00am

Regulatory Update: Navigating the Changing Landscape for Supplemental Benefits

Stay ahead of the curve with this comprehensive regulatory update. An experienced healthcare attorney will break down recent and upcoming policy changes affecting supplemental benefits, including new CMS guidelines, reporting requirements and compliance considerations. Gain clarity on how these changes impact benefit design, marketing and operations. The session will conclude with strategies for proactively adapting to the evolving regulatory environment while maintaining program integrity.

 

11:00am – 11:45am

Leveraging Data Analytics to Drive Supplemental Benefit Strategy

Unlock the power of data to optimize your supplemental benefit offerings. This session will explore how leading organizations are using advanced analytics to inform benefit design, target interventions, and measure outcomes. The speaker will demonstrate practical applications of predictive modeling, risk stratification and machine learning in the context of supplemental benefits. Attendees will leave with a roadmap for enhancing their data capabilities and driving more data-informed decision-making in their organizations.

 

11:45am – 12:30pm

Innovative Approaches to Member Engagement and Utilization

This session will present multi-channel outreach strategies, personalized communication approaches and innovative incentive programs. The speaker will also address common barriers to utilization and offer practical solutions for overcoming them. Audience Q&A will allow for deep-dive discussions on specific engagement challenges.

 

12:30pm – 1:30pm

Luncheon

 

1:30pm – 2:15pm

Aligning Supplemental Benefits with Social Determinants of Health (SDoH)

Discover how forward-thinking organizations are leveraging supplemental benefits to address social determinants of health and improve overall population health outcomes. This session will examine the intersection of SDoH and supplemental benefits, highlighting innovative programs that go beyond traditional medical services. The speaker will present case studies showcasing successful interventions in areas such as food insecurity, transportation and social isolation. Attendees will gain practical insights for developing and implementing SDoH-focused supplemental benefit strategies.

 

2:15pm – 3:15pm

Panel: Vendor Management and Integration - Maximizing Partnerships

This interactive panel will delve into best practices for selecting, managing and integrating supplemental benefit vendors. Panelists will offer candid insights on overcoming common challenges and fostering productive long-term partnerships. Topics to be discussed will include

  • Evaluating vendor capabilities and fit
  • Negotiating value-based contracts
  • Streamlining operations across multiple vendors
  • Ensuring data interoperability and reporting consistency
  • Managing vendor performance and accountability

 

3:15pm – 3:45pm

Networking & Refreshments Break

 

3:45pm – 4:30pm

The Digital Revolution: Leveraging Technology to Enhance Supplemental Benefits

Explore the cutting-edge technologies transforming the delivery and management of supplemental benefits. This session will showcase innovative digital solutions for benefit administration, member engagement and care coordination. The speaker will discuss the potential of emerging technologies like AI, IoT and virtual reality in the supplemental benefits space. Attendees will gain insights into evaluating and implementing new technologies to drive efficiency and improve the member experience.

 

4:30pm – 5:15pm

Measuring Impact: KPIs and Analytics for Supplemental Benefit Programs

Learn how to develop a comprehensive framework for measuring the effectiveness of your supplemental benefit offerings. This session will cover key performance indicators across multiple dimensions, including financial impact, member satisfaction, health outcomes and operational efficiency. The speaker will share best practices for data collection, analysis and reporting. Attendees will leave with practical tools for demonstrating the value of supplemental benefits to various stakeholders.

 

5:15pm

End of Day One

Day Two – Friday, March 28, 2025

7:15am – 8:00am

Networking Breakfast

 

8:00am – 8:15am

Chairperson's Remarks

 

8:15am – 9:00am

The Business Case for Supplemental Benefits: Driving Growth and Retention

Examine the strategic importance of supplemental benefits in today's competitive healthcare landscape. This session will present compelling evidence for how well-designed supplemental benefit packages can drive plan growth, improve member retention and enhance brand differentiation. The speaker will share insights from market research and consumer behavior studies, illustrating how supplemental benefits influence plan selection and member satisfaction. Attendees will gain a deeper understanding of the business case for investing in innovative benefit designs.

 

9:00am – 9:45am

Customization at Scale: Tailoring Supplemental Benefits to Member Needs

Discover strategies for offering personalized supplemental benefit packages while maintaining operational efficiency. This session will explore advanced segmentation techniques, flexible benefit structures, and technology-enabled customization. The speaker will present case studies of organizations successfully balancing member choice with administrative simplicity. Attendees will learn practical approaches for developing targeted benefit offerings that resonate with diverse member populations.

 

9:45am – 10:15am

Networking & Refreshments Break

 

10:15am – 11:00am

Financial Modeling and Risk Management for Supplemental Benefits

Gain expert insights into the financial aspects of supplemental benefit program management. This session will cover actuarial considerations, risk adjustment strategies, and financial forecasting techniques specific to supplemental benefits. The speaker will discuss approaches for managing utilization risk, optimizing benefit design for financial sustainability, and aligning supplemental benefits with overall plan economics. Attendees will leave with enhanced knowledge for making sound financial decisions in their supplemental benefit programs.

 

11:00am – 11:45am

The Future of Integrated Care: Bridging Supplemental Benefits and Clinical Services

This session will present innovative approaches to integrating supplemental benefits with core medical services to create a more holistic care experience. Topics to be discussed will include:

  • Strategies for aligning supplemental benefits with care management programs
  • Leveraging supplemental benefits to support value-based care initiatives
  • Innovative care models that blur the lines between traditional and supplemental benefits
  • Overcoming operational and cultural barriers to integration

 

11:45am – 12:30pm

Preparing for the Next Generation of Supplemental Benefits

This session will explore emerging trends, potential disruptors, and opportunities for innovation in the years ahead. The speaker will challenge attendees to think creatively about new benefit concepts, delivery models, and partnerships that could reshape the industry. Gain insights into how demographic shifts, technological advancements, and evolving consumer expectations may influence supplemental benefit strategies in the coming decade.

 

12:30pm

Conference Concludes

Workshop - Friday, March 28, 2025

12:45pm – 2:45pm

Workshop: Developing a Comprehensive Supplemental Benefit Strategy

This workshop will guide participants through the process of creating a robust, data-driven supplemental benefit strategy. Through a combination of expert instruction, group exercises, and case studies, attendees will develop practical skills for enhancing their organizations' supplemental benefit offerings. The workshop will cover the entire lifecycle of supplemental benefit program development, from initial market analysis and benefit design to implementation, measurement, and optimization. Participants will learn frameworks for aligning supplemental benefits with overall business objectives, regulatory requirements, and member needs.

Learning objectives:

  • Conduct a comprehensive assessment of current supplemental benefit offerings
  • Develop data-driven approaches for identifying high-impact benefit opportunities
  • Create a strategic roadmap for enhancing and expanding supplemental benefit programs
  • Design effective measurement and evaluation frameworks for supplemental benefits
  • Identify strategies for overcoming common implementation and operational challenges
Venue

Loews Portofino Bay Hotel
5601 Universal Blvd.
Orlando, FL 32819
407-503-1000

** Mention BRI Network for the Discounted rate of $319/night **

Sponsors and Exhibitors

 

FAQ

Are there group discounts available?

  • Yes – Register a group of 3 or more at the same time and receive an additional 10% off the registration fee

Are there discounts for Non-Profit/Government Organizations?

  • Yes – please call us at 800-743-8490 for special pricing

What is the cancellation policy?

  • Cancellations received 4 weeks prior to the event will receive a refund minus the administration fee of $225. Cancellation received less than 4 weeks prior to the event will receive a credit to a future event valid for one year.

Can the registration be transferred to a colleague?

  • Yes – please email us in writing at info@brinetwork.com with the colleague’s name and title

Where can I find information on the venue/accommodations?

  • Along with your registration receipt you will receive information on how to make your hotel reservations. You can also visit individual event page for specific hotel information. The conference fee does not include the cost of accommodations.

What is the suggested dress code?

  • Business casual. Meeting rooms can sometimes be cold so we recommend a sweater or light jacket
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