2024 Urgent Care Centers Congress

July 15-16, 2024 * JW Marriott * Nashville, TN

2024 Urgent Care Centers Congress

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Urgent care centers are fast becoming key strategic business extensions for many major health players and are proving to be profitable ventures for others. Clinic care and business models continue to evolve as companies explore new opportunities for partnership and profitability within this emerging business.

Business Research Intelligence Network’s Urgent Care Centers Congress will prepare you with innovative strategies to position yourself as a leader within this competitive marketplace. This conference will

feature topics and subject matter experts that will enable you to maintain a competitive edge within this rapidly evolving sector. Explore different business models and strategies that are pertinent to success. You will walk away with an understanding of current trends and market practices, and innovative strategies to prepare yourself for the challenges ahead.

Who Should Attend?
From Urgent Care Centers/Hospitals/Health Systems

  • President
  • Operations
  • Medical Directors
  • CEO
  • CFO
  • COO
  • VP
  • Owners
  • Ambulatory Services
  • Emergency Services
  • HR Directors
  • Clinical Supervisors
  • Finance
  • Marketing
  • Compliance
  • Quality
  • Public Relations
  • Administrators
  • Office Managers

 

Also of Interest to Pharmaceutical Manufacturers; Solution Providers; Technology Innovators; Physician Groups; Telehealth; Vendors

Conference Agenda

Day One - Monday, July 15, 2024
7:15am – 8:00am
Conference Registration & Networking Breakfast 

8:00am – 8:15am
Chairperson’s Opening Remarks 

8:15am – 9:00am
Creating the Ultimate Urgent Care Patient Experience
For owner-operators truly committed to creating the ideal urgent care experience—a thriving operating model that benefits patients, employees and investors alike —a commitment to operational excellence, a perfecting of the patient experience, and the embrace of an empowered, engaged employee culture must form the bedrock principles of their practice. Driven largely by millennials and Gen Xer’s who place a premium on convenience, alongside Baby Boomers utilizing their newly acquired Medicare benefits, urgent care centers continue to experience a significant surge in demand. Despite this huge expansion in urgent care volume and utilization, though, some markets are already experiencing oversaturation, which has led to fierce competition for local patients’ urgent care spend. So even with the ready growth and profit potential available in owning-operating a center or chain of urgent cares, merely placing a grand opening sign in front of a new clinic or maintaining a mediocre status quo in an established clinic in no way guarantees patients beating down your door, nor a well-oiled, humming operation. This session will explore creating the kind of ideal urgent care experience that delights patients, provides workplace fulfillment for your staff, and drives the kind of robust revenues that garner your center/chain the kind of high valuation that makes it an attractive asset to potential investors and buyers.

Matthew Ajluni D.O.
Division Head of Urgent Care and Virtual Medicine
IHA Medical Group
Trinity Health

9:00am – 9:45am
Sourcing, Recruiting, and Retaining the Best Talent in Urgent Care
The urgent care industry is booming with an increasing competition for the same healthcare consumers and healthcare employees. How do you find the right talent to offer that exceptional experience for the patient? What factors decide whether they will accept your employment offer? What factors play into retaining the employee long term and how do you prevent poaching from your competitors? This lecture will discuss all the factors and considerations in finding and keeping the best talent to make the urgent care successful.

Brian Cruz, MD, MBA, FACEP, FCUCM
Senior Medical Director
PhysicianOne Urgent Care 

9:45am – 10:15am
Networking & Refreshments Break 

10:15am – 11:00am
Determining the Right Staffing Model for Your Urgent Care Center
Staffing is a complex process of hiring, training, compensating, positioning and assessing employees to enable operational success. In the urgent care setting, practice managers face challenges recruiting and retaining employees to staff practices due to nonstandard operating hours. Determining appropriate staffing models is important. Practice managers must consider budgets, the number and skill of staff needed, staff productive and non-productive costs, staff/provider satisfaction and state regulations. This session will explore how to determine the right staffing model for your urgent care center, including strategies that create greater efficiency and cost-effectiveness.

Lisa H. Bishop, DNP, MHA, FCUCM
Vice President, Training and Clinical Development
Premier Health Consultants
Vice President, Board of Directors
College of Urgent Care Medicine 

11:00am – 11:45am
Crafting a Winning Urgent Care Business Plan: Keys to Success
If a business doesn’t work on paper, it won’t work in real life.  Whether you are starting or growing an urgent care center, this session will cover the steps in developing a comprehensive business plan to assure profitability. We will discuss essential elements such as market analysis, financial projections, capital requirements, staffing and marketing strategies. Attendees will learn how to identify unique selling propositions, optimize operational efficiency, and foster partnerships to ensure the long-term success and growth of their urgent care facility in a competitive healthcare landscape.

Alan Ayers
President of Consulting, Network and Strategic Initiatives
Experity 

11:45am – 12:30pm
Is Specialization the Future of Urgent Care?
Urgent care has historically been viewed as a setting where patients could present with anything short of life- or limb-threatening complaints. And that identity has served the industry well, as evidenced by nearly constant growth over several decades. As time has wore on, though, it has become evident that there are business opportunities to be had by addressing niches with special needs. There is a slight—but growing—trend toward specialization within the industry. Further, it’s become more common for urgent care centers to have an affiliation with multispecialty groups, including true primary care practices. This session will explore this growing trend and how urgent care operators are presenting themselves to the healthcare marketplace.

Christopher Chao, MD
Immediate Past President College of Urgent Care Medicine (CUCM)
Medical Director, Urgent Care
WakeMed Health and Hospital 

12:30pm – 1:30pm
Luncheon 

1:30pm – 2:15pm
Ancillary Services and Their Importance in Urgent Care
When you’re launching a new urgent care clinic or becoming a hybrid clinic with new service lines, you have so many things to consider. One other thing to consider is ancillary services, which include a wide range of healthcare service options that you may offer patients to support your urgent care clinic. For startups, it may be best to focus on your daily operations in the first few months after launch, but it’s a good idea to be on the lookout for other specialty healthcare services that might help you increase patient flow and revenue, and fill a need for healthcare consumers in your community. This session will explore reasons you may want to supplement your urgent care business with primary care, occupational medicine, or other ancillary service lines.

Brian Tyson, MD
Chief Medical Director and Founder
All Valley Urgent Care 

2:15pm – 3:15pm
Panel: Ensuring the Adoption of Effective Practice Guidelines and Standards of Care within Urgent Care Centers
This session will examine effective practices in overseeing quality of healthcare at urgent care center. Topics to be discussed will include:

  • Standards that urgent care centers should adapt to maintain quality of care
  • Reporting clinical outcomes and customer satisfaction
  • What are the best practices in ensuring quality and satisfaction?

Panelists:

Alan Ayers
President of Consulting, Network and Strategic Initiatives
Experity

Christopher Chao, MD
Immediate Past President College of Urgent Care Medicine (CUCM)
Medical Director, Urgent Care
WakeMed Health and Hospital 

Lori Noel, MSN, RN, CNL, CNOR
Director – Quality & Performance Improvement
System Employee Health, Urgent Care & Occupational Health
Ochsner Health 

3:15pm – 3:45pm
Networking & Refreshments Break 

3:45pm – 4:30pm

Beth Sparks, MSN, RN, NE-BC
Senior Director, Nursing
Vanderbilt Health Walk-In Clinics
Vanderbilt Health and Williamson Medical Center Clinics and Services, LLC Walk-In Clinics
Vanderbilt Health Clinics at Walgreens  

4:30pm – 5:15pm

Matthew Ajluni D.O.
Division Head of Urgent Care and Virtual Medicine
IHA Medical Group
Trinity Health 

5:15pm
End of Day One

Day Two – Tuesday, July 16, 2024
7:15am – 8:00am
Networking Breakfast 

8:00am – 8:15am
Chairperson’s Remarks 

8:15am – 9:00am
Successful Integration of Occupational Medicine and Urgent Care
Urgent care and occupational medicine complement each other making them natural partners in the urgent care setting. This presentation is directed toward urgent care managers, physicians, and entrepreneurs who wish to begin an occupational Medicine, or grow their current occupational medicine business in both volume and profitability. This session will explore the value proposition of occupational medicine and how to leverage KPIs and quality medical care to become market leaders in your community.

Stephanie Bond
Practice Administrator
Intermountain Health, Peaks Region, MT|WY Market 

9:00am – 9:45am
Nearly every manager or administrator will tell you that managing the staff is their biggest headache and the most unpredictable element in their week. How do you decide and communicate raises, promotions, reprimands, job tasks and other staffing decisions? How do you implement bonuses to get the staff to work towards the goals you set? Using data-based tools such as quizzes, audits, a staff satisfaction survey, annual peer review, performance improvement plan and other data points will make every HR decision simple, less emotional and less time consuming.

Jodi Strock
Practice Administrator
Physicians Urgent Care 

9:45am – 10:15am
Networking & Refreshments Break 

10:15am – 11:00am
Right Plan, Right Person, Right Process, Right Care: A Blueprint for Urgent Care Quality
This session will examine effective practices in crafting a comprehensive quality program within urgent care settings. It will show the vital relationship between high quality and operational effectiveness, and the key strategic levers impacting this. It will demonstrate how a robust quality and performance improvement program provides structure and processes to assess and enhance care quality and service by promoting evidence based best practices that improve patient outcomes, promote patient safety, reduce risks, and prevent adverse events.

Topics will include:

  • Developing a quality program built around a just culture, accountability and improved outcomes
  • Designing a quality program plan which defines system assessment and process design, monitoring and analysis of data and information, reporting of clinical and process outcomes, as well as methods of achieving and sustaining improved performance.
  • Identifying strategies to impact key drivers:
    • Right person – workforce optimization
    • Right process – operational efficiency
    • Right care –performance indicators to drive optimal care delivery models

Lori Noel, MSN, RN, CNL, CNOR
Director – Quality & Performance Improvement
System Employee Health, Urgent Care & Occupational Health
Ochsner Health 

11:00am – 11:45am
Increase Urgent Care Revenue with Durable Medical Equipment and In-House Medicine Dispensing
Sprained ankles and wrists are seen almost daily at most urgent care centers, along with numerous ailments that are frequently treated with common basic prescription medications. Yet nearly 50 percent of urgent care centers do not provide on-site medication dispensing or mastered basic in-house dispensing of durable medical equipment (DME). Providing these services can seem daunting but it’s actually simpler, and more profitable than you might think. Patients appreciate the one-stop convenience, have higher compliance and are likelier to experience better outcomes and higher satisfaction because of it. Learn the basic steps to implement a pain free and profitable in-house dispensing system quickly and successfully for DME and prescription medication.

11:45am – 12:30pm
Developing an Effective Digital Marketing Strategy for Your Urgent Care Center
Explore the rapidly evolving world of the Internet, social media and mobile marketing and learn how digital marketing can be a powerful ally that strengthens your overall marketing plan. Consumers increasingly rely on search engines and other digital platforms to get information regarding the product or service they intend to buy, and healthcare services are no exception. In this session, we will identify key digital marketing platforms, techniques and strategies and develop a toolkit that forms the foundation for a comprehensive and effective digital marketing plan.

12:30pm
Conference Concludes

Workshop

Featured Speakers

Matthew Ajluni, DO

Matthew Ajluni, DO

Division Head of Urgent Care and Virtual Medicine

IHA Medical Group
Trinity Health

Donna Dodson

Donna Dodson

Division Director, Urgent Care, Imaging and Virtual Medicine

Trinity Health Medical Group, Michigan

Brian Cruz, MD, MBA, FACEP, FCUCM

Brian Cruz, MD, MBA, FACEP, FCUCM

Senior Medical Director

PhysicianOne Urgent Care
Lisa H. Bishop, DNP, MHA, FCUCM

Lisa H. Bishop, DNP, MHA, FCUCM

Vice President, Training and Clinical Development

Premier Health Consultants
Vice President, Board of Directors
College of Urgent Care Medicine

Alan Ayers

Alan Ayers

President of Consulting, Network and Strategic Initiatives

Experity
Christopher Chao, MD

Christopher Chao, MD

Immediate Past President College of Urgent Care Medicine (CUCM)

Medical Director, Urgent Care
WakeMed Health and Hospital
Brian Tyson, MD

Brian Tyson, MD

Chief Medical Director and Founder

All Valley Urgent Care
Lori Noel, MSN, RN, CNL, CNOR

Lori Noel, MSN, RN, CNL, CNOR

Director – Quality & Performance Improvement

System Employee Health, Urgent Care & Occupational Health
Ochsner Health

Stephanie Bond

Stephanie Bond

Practice Administrator

Intermountain Health, Peaks Region, MT|WY Market
Beth Sparks, MSN, RN, NE-BC

Beth Sparks, MSN, RN, NE-BC

Senior Director, Nursing

Vanderbilt Health Walk-In Clinics
Vanderbilt Health and Williamson Medical Center Clinics and Services, LLC Walk-In Clinics
Vanderbilt Health Clinics at Walgreens

Jodi Strock

Jodi Strock

Practice Administrator

Physicians Urgent Care
Selena Gurley, MSN, FNP-C, CRHCP

Selena Gurley, MSN, FNP-C, CRHCP

Vice President of Accreditation

Fast Pace Health
Venue
JW Marriott Nashville
201 8th Avenue South
Nashville, TN 37203
615-291-8600

Mention BRI Network to get the Discounted Rate of $299/night

Sponsors and Exhibitors

 EXHIBITOR

Experity is the leading software and services company for on-demand healthcare in the U.S. urgent care market, providing an integrated operating system complete with electronic medical record, practice management, patient engagement, billing, teleradiology, business intelligence and consulting solutions. Nearly 50% of the U.S. urgent care market runs on Experity solutions. With Experity, providers can best meet the demands of the evolving on-demand space and deliver high-quality, high-velocity care by streamlining operations, improving patient experiences, and optimizing revenue. A GTCR portfolio company, Experity’s leadership is comprised of growth-minded urgent care experts and business leaders committed to improving on-demand healthcare for all. For information and resources, visit experityhealth.com

FAQ

Are there group discounts available?

  • Yes – Register a group of 3 or more at the same time and receive an additional 10% off the registration fee

Are there discounts for Non-Profit/Government Organizations?

  • Yes – please call us at 800-743-8490 for special pricing

What is the cancellation policy?

  • Cancellations received 4 weeks prior to the event will receive a refund minus the administration fee of $225. Cancellation received less than 4 weeks prior to the event will receive a credit to a future event valid for one year.

Can the registration be transferred to a colleague?

  • Yes – please email us in writing at info@brinetwork.com with the colleague’s name and title

Where can I find information on the venue/accommodations?

  • Along with your registration receipt you will receive information on how to make your hotel reservations. You can also visit individual event page for specific hotel information. The conference fee does not include the cost of accommodations.

What is the suggested dress code?

  • Business casual. Meeting rooms can sometimes be cold so we recommend a sweater or light jacket
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