2024 Medicare Advantage Congress

Driving Success Through Innovation, Strategy and Collaboration

September 16-17, 2024 * JW Marriott Camelback Resort & Spa * Scottsdale, AZ

2024 Medicare Advantage Congress








This immersive two-day conference, hosted by Business Research Intelligence Network, is designed to provide deep insights and actionable strategies for success in the rapidly evolving Medicare Advantage market. This event brings together industry leaders, experts and innovators to share their knowledge and experiences, equipping attendees with the tools and insights needed to thrive in this competitive landscape.

Attendees will gain a comprehensive understanding of the current state of Medicare Advantage, exploring key trends, growth projections, and regulatory changes that are shaping the industry. Through a series of thought-provoking sessions, participants will learn how to develop winning strategies, navigate the regulatory landscape, and leverage cutting-edge innovations in care delivery, member engagement, and data analytics to drive performance and improve patient outcomes.

The conference also offers invaluable networking opportunities, allowing attendees to connect with peers, share best practices, and forge partnerships that can help them achieve their goals in the Medicare Advantage market. Whether you are a health plan looking to enter or expand your presence in Medicare Advantage, or a provider seeking to enhance your value-based care initiatives, this event provides the knowledge, skills, and connections you need to succeed in this dynamic and rapidly growing sector of the healthcare industry.


Who Should Attend?

From Health Plans

Chief Marketing Officer
Innovation Officer
Engagement Officer
VP of Sales
Health Plan Services
Consumer Engagement
Product Development
Sales Director
Business Development
Communications Director
VP of Marketing
Digital Marketing
Business Solutions
Product Design
Government Programs
Chief Medical Officer
Account Management

Also of interest to Vendors/Solution Providers/Third Party Administrators/Underwriters/Brokers

Conference Agenda

Day One - Monday, September 16, 2024

7:15am – 8:00am

Conference Registration & Networking Breakfast


8:00am – 8:15am

Chairperson's Opening Remarks


8:15am – 9:00am

The State of Medicare Advantage and Future Outlook

This session will provide a comprehensive overview of the current Medicare Advantage (MA) landscape, exploring key market trends, growth projections, and regulatory changes. We will delve into the factors driving MA's expansion and discuss the future outlook, highlighting potential regulatory shifts, technological advancements, and the impact of social determinants of health. Attendees will gain insights into navigating the dynamic MA market and positioning themselves for success.


9:00am – 9:45am

Developing a Winning Medicare Advantage Strategy

This session will equip attendees with the tools to develop a robust Medicare Advantage (MA) strategy that aligns their organization's strengths with market opportunities. The speaker will guide participants through critical elements of MA strategy development, including target market identification, product design, pricing optimization, and distribution channel selection. Attendees will leave with a clear framework for crafting a winning MA strategy tailored to their organizational context and goals.


9:45am – 10:15am

Networking & Refreshments Break


10:15am – 11:00am

Navigating the Regulatory Landscape in Medicare Advantage

This session will provide an in-depth look at the regulatory environment for Medicare Advantage, including recent changes and potential future developments. The speaker will discuss how health plans can stay compliant while still achieving their business objectives. Attendees will learn about the key regulatory bodies and their oversight roles, as well as strategies for proactively managing compliance risks. The session will also explore how health plans can effectively engage with regulators and advocate for policies that support their goals in the Medicare Advantage market.


11:00am – 11:45am

Innovations in Care Delivery for Medicare Advantage Populations

In this session, attendees will learn about the latest innovations in care delivery for Medicare Advantage populations, including value-based care models, telehealth, and home-based care. The speaker will discuss how these innovations can improve patient outcomes and reduce costs.


11:45am – 12:30pm

Successful Market Entry and Expansion in Medicare Advantage

This session will explore cutting-edge approaches revolutionizing care delivery in Medicare Advantage, including value-based care models, telehealth solutions, and home-based care strategies. The speaker will delve into how these innovations can enhance patient outcomes, reduce costs, and improve efficiency. Attendees will gain insights into successful implementation, key success factors, and real-world case studies demonstrating the impact of these transformative care delivery models on Medicare Advantage organizations and beneficiaries.


12:30pm – 1:30pm



1:30pm – 2:15pm

Leveraging Data and Analytics to Drive Medicare Advantage Performance

In this session, attendees will learn how to use data and analytics to improve their Medicare Advantage performance, including risk adjustment, quality measurement, and member engagement. The speaker will discuss best practices for data management and analysis, as well as the tools and technologies available to support these efforts. The speaker will also illustrate the impact of data-driven strategies on plan performance.


2:15pm – 3:15pm

Panel: Perspectives on the Future of Medicare Advantage

This panel will bring together experts from across the Medicare Advantage ecosystem to discuss their perspectives on the future of the program. The discussion will cover topics such as regulatory changes, market trends, innovative care models, and strategies for addressing the unique needs of the Medicare population. Attendees will gain valuable insights into the challenges and opportunities facing Medicare Advantage and learn how industry leaders are adapting to the evolving landscape.


3:15pm – 3:45pm

Networking & Refreshments Break


3:45pm – 4:30pm

Strategies for Improving Star Ratings in Medicare Advantage

In this session, attendees will gain a comprehensive understanding of the Medicare Advantage Star Ratings program and learn effective strategies to enhance their plan's performance. The speaker will delve into crucial aspects such as implementing targeted quality improvement initiatives, increasing member engagement through innovative approaches, and fostering strong partnerships with healthcare providers to drive better outcomes. Attendees will leave with actionable insights to elevate their Star Ratings and position their plans for long-term success in the competitive Medicare Advantage landscape.


4:30pm – 5:15pm

Addressing Social Determinants of Health in Medicare Advantage

Discover the critical role of social determinants of health (SDOH) in shaping health outcomes for Medicare Advantage populations. Explore effective strategies for identifying and addressing social needs, emphasizing the power of community partnerships in driving meaningful change. Gain insights into innovative programs that have successfully integrated SDOH initiatives into their care models, leading to improved health outcomes and reduced healthcare costs. Leave with a roadmap for incorporating SDOH into your organization's strategy to enhance member well-being and achieve better results in the Medicare Advantage market.



End of Day One

Day Two – Tuesday, September 17, 2024

7:15am – 8:00am

Networking Breakfast


8:00am – 8:15am

Chairperson's Remarks


8:15am – 9:00am

Innovations in Member Engagement and Experience in Medicare Advantage

Uncover the newest innovations revolutionizing member engagement and experience in Medicare Advantage. From personalized communications that resonate with individual preferences to cutting-edge digital health tools that empower members to take control of their well-being, this session showcases the most effective strategies for captivating and retaining members. Dive into the world of immersive wellness programs that not only improve health outcomes but also foster a deep sense of loyalty and satisfaction among participants. Discover how leveraging data analytics can help pinpoint the unique needs and desires of your member population, enabling you to craft tailored experiences that set your plan apart in the market. By implementing these innovative approaches, Medicare Advantage plans can cultivate a membership base that is engaged, satisfied, and committed to long-term success.


9:00am – 9:45am

Partnering with Providers for Success in Medicare Advantage

This session will explore the critical importance of provider partnerships in driving success within the Medicare Advantage space. Learn proven strategies for building strong, mutually beneficial collaborations that promote high-quality care and improved patient outcomes. Dive into cutting-edge approaches to value-based contracting that align incentives and foster a shared dedication to excellence. Gain valuable insights into best practices for seamless care coordination and provider engagement initiatives that enhance communication, streamline processes, and ultimately elevate the patient experience. Cultivating robust partnerships with providers allows Medicare Advantage plans to unlock the full potential of their networks, resulting in increased efficiency, better care delivery, and a distinct competitive advantage in the market.


9:45am – 10:15am

Networking & Refreshments Break


10:15am – 11:00am

Implementing a Successful Value-Based Care Program in Medicare Advantage

This session will feature a case study of a health plan that successfully implemented a value-based care program in Medicare Advantage. The speaker will discuss the strategies and tactics used to achieve success, as well as the lessons learned along the way. Gain insights into how the plan effectively engaged providers, aligned incentives, and leveraged data analytics to drive meaningful improvements in quality and cost outcomes. Learn how the plan navigated challenges, adapted to evolving market conditions, and fostered a culture of continuous improvement throughout the implementation process. By exploring this real-world example, attendees will gain valuable knowledge and practical tips for designing and executing their own value-based care initiatives in the Medicare Advantage space.


11:00am – 11:45am

Preparing for the Future: Emerging Trends and Technologies in Medicare Advantage

Get ahead of the curve by exploring the emerging trends and technologies poised to reshape the Medicare Advantage landscape. From the transformative potential of artificial intelligence in personalizing care to the security and efficiency promised by blockchain technology, this session offers a glimpse into the future of healthcare. Discover how precision medicine is revolutionizing the way we approach patient care, offering tailored treatments based on individual genetics and lifestyle factors. Learn how forward-thinking health plans can embrace these innovations, adapting their strategies to improve performance, enhance member experiences, and stay competitive in an ever-evolving market. By proactively preparing for these changes, Medicare Advantage plans can position themselves as leaders in the industry, ready to capitalize on the opportunities that lie ahead.


11:45am – 12:30pm

The Role of Medicare Advantage in Advancing Health Equity

Discover the crucial role Medicare Advantage plays in advancing health equity and reducing disparities in care. This closing keynote delves into the multifaceted strategies needed to address social determinants of health, improve access to care, and promote culturally competent care delivery. Learn how Medicare Advantage plans can leverage their unique position to foster partnerships with community organizations, invest in health literacy initiatives, and implement targeted outreach programs to reach underserved populations. Explore innovative approaches to collecting and analyzing data on health disparities, enabling plans to identify gaps in care and develop evidence-based interventions. By prioritizing health equity, Medicare Advantage plans not only improve outcomes for their members but also contribute to building a more just and equitable healthcare system for all.



Conference Concludes


Workshop - Tuesday, September 17, 2024

12:45pm – 2:45pm

Workshop: Developing a Comprehensive Medicare Advantage Business Plan

This post-conference workshop provides a hands-on opportunity to create a robust business plan for entering or expanding in the Medicare Advantage market. Gain insights into conducting thorough market analyses, designing competitive products, and implementing effective pricing and distribution strategies. Learn how to develop accurate financial models that account for the unique challenges and opportunities within the Medicare Advantage space. Participants will have the chance to work on their own business plans, receiving valuable feedback and guidance from the workshop leader and their peers. By the end of the session, attendees will have a solid foundation for their Medicare Advantage business plan, equipped with the tools and knowledge needed to navigate this complex and dynamic market successfully.

Learning Objectives:

- Master the key components of a comprehensive Medicare Advantage business plan

- Acquire skills in market analysis, product design, pricing, and distribution

- Develop proficiency in creating accurate and reliable financial models

- Gain practical experience by working on your own business plan with expert feedback


JW Marriott Scottsdale Camelback Inn Resort & Spa
5402 Lincoln Drive
Scottsdale, AZ 85253

*Mention BRI Network to get discounted rate of $289/night


Sponsors and Exhibitors



Are there group discounts available?

  • Yes – Register a group of 3 or more at the same time and receive an additional 10% off the registration fee

Are there discounts for Non-Profit/Government Organizations?

  • Yes – please call us at 800-743-8490 for special pricing

What is the cancellation policy?

  • Cancellations received 4 weeks prior to the event will receive a refund minus the administration fee of $225. Cancellation received less than 4 weeks prior to the event will receive a credit to a future event valid for one year.

Can the registration be transferred to a colleague?

  • Yes – please email us in writing at info@brinetwork.com with the colleague’s name and title

Where can I find information on the venue/accommodations?

  • Along with your registration receipt you will receive information on how to make your hotel reservations. You can also visit individual event page for specific hotel information. The conference fee does not include the cost of accommodations.

What is the suggested dress code?

  • Business casual. Meeting rooms can sometimes be cold so we recommend a sweater or light jacket
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