2023 Urgent Care Centers Congress


October 26-27, 2023 * The Diplomat Beach Resort * HollyWood, FL

2023 Urgent Care Centers Congress








About the Conference:

Urgent care centers are fast becoming key strategic business extensions for many major health players and are proving to be profitable ventures for others. Clinic care and business models continue to evolve as companies explore new opportunities for partnership and profitability within this emerging business.

Business Research Intelligence Network’s Urgent Care Centers Congress will prepare you with innovative strategies to position yourself as a leader within this competitive marketplace. This conference will

feature topics and subject matter experts that will enable you to maintain a competitive edge within this rapidly evolving sector. Explore different business models and strategies that are pertinent to success. You will walk away with an understanding of current trends and market practices, and innovative strategies to prepare yourself for the challenges ahead.


Who Should Attend?
From Urgent Care Centers/Hospitals/Health Systems

  • President
  • Operations
  • Medical Directors
  • CEO
  • CFO
  • COO
  • VP
  • Owners
  • Ambulatory Services
  • Emergency Services
  • HR Directors
  • Clinical Supervisors
  • Finance
  • Marketing
  • Compliance
  • Quality
  • Public Relations
  • Administrators
  • Office Managers
  • Nurses

Also of Interest to Pharmaceutical Manufacturers; Solution Providers; Technology Innovators; Physician Groups; Telehealth; Vendors

Conference Agenda

Day One - Thursday, October 26, 2023
7:15am – 8:00am

Conference Registration & Networking Breakfast


8:00am – 8:15am

Chairperson’s Opening Remarks


8:15am – 9:00am

Is Specialization the Future of Urgent Care?

Urgent care has historically been viewed as a setting where patients could present with anything short of life- or limb-threatening complaints. And that identity has served the industry well, as evidenced by nearly constant growth over several decades. As time has wore on, though, it has become evident that there are business opportunities to be had by addressing niches with special needs.

There is a slight—but growing—trend toward specialization within the industry. Further, it’s become more common for urgent care centers to have an affiliation with multispecialty groups, including true primary care practices. This session will explore this growing trend and how urgent care operators are presenting themselves to the healthcare marketplace.


9:00am – 9:45am

Creating the Ultimate Urgent Care Patient Experience

For owner-operators truly committed to creating the ideal urgent care experience—a thriving operating model that benefits patients, employees and investors alike —a commitment to operational excellence, a perfecting of the patient experience, and the embrace of an empowered, engaged employee culture must form the bedrock principles of their practice. Driven largely by millennials and Gen Xer’s who place a premium on convenience, alongside Baby Boomers utilizing their newly acquired Medicare benefits, urgent care centers continue to experience a significant surge in demand. Despite this huge expansion in urgent care volume and utilization, though, some markets are already experiencing oversaturation, which has led to fierce competition for local patients’ urgent care spend.

So even with the ready growth and profit potential available in owning-operating a center or chain of urgent cares, merely placing a grand opening sign in front of a new clinic or maintaining a mediocre status quo in an established clinic in no way guarantees patients beating down your door, nor a well-oiled, humming operation. This session will explore creating the kind of ideal urgent care experience that delights patients, provides workplace fulfillment for your staff, and drives the kind of robust revenues that garner your center/chain the kind of high valuation that makes it an attractive asset to potential investors and buyers.


9:45am – 10:15am

Networking & Refreshments Break


10:15am – 11:00am
Determining the Right Staffing Model for Your Urgent Care Center

Staffing is a complex process of hiring, training, compensating, positioning and assessing employees to enable operational success. In the urgent care setting, practice managers face challenges recruiting and retaining employees to staff practices due to nonstandard operating hours. Determining appropriate staffing models is important. Practice managers must consider budgets, the number and skill of staff needed, staff productive and non-productive costs, staff/provider satisfaction and state regulations. This session will explore how to determine the right staffing model for your urgent care center, including strategies that create greater efficiency and cost-effectiveness.


11:00am – 11:45am

10 KPIs to Watch in Your Urgent Care Center

KPIs are the vital signs of your clinic. Similar to a patient exam, these metrics help tell the story of your urgent care’s overall financial health. Poor KPIs serve as warning signs of business issues that need to be addressed.

While owners traditionally track KPIs in an urgent care, all staff should understand why and how the KPIs are measured, and what actions affect each metric. This session will explore important KPIs to watch in your urgent care center.


11:45am – 12:30pm

Developing an Urgent Care Business Plan Model for Success

The urgent care industry is booming —driven by a new breed of healthcare consumers that wants affordable and accessible medical care that fits into their on-demand lifestyles. There are several factors fueling this trend —long waiting times at primary care physicians and emergency rooms, the lack of after-hours care, and cost-effective healthcare services. It’s also not surprising that many entrepreneurs are interested in opening an urgent-care clinic. You may be one of them. Whether you are planning to open an independent business, purchase an existing business, or invest in a franchise, one of the most important steps is building a strong business plan. Without a plan, a business is more likely to fail. A business plan is the blueprint for helping you effectively build your business and manage risk along the way. It describes all aspects of your urgent care center, including an overview of the business, services provided, marketing strategy, management structure, and —arguably the most fundamental part of any business plan —financial projections. Financial history is usually unavailable when starting a new business, so you must provide more extensive details about what industry research and market analysis you have done to effectively create your profit and loss projections. Providing this information will allow those interested in your business, such as an investor or lender, to fully understand your plan and its viability. You need to show that your urgent care business can realistically generate enough revenue to cover your operating expenses and pay back your loans. This session will explore how to develop and urgent care business plan for success.


12:30pm – 1:30pm



1:30pm – 2:15pm

Ancillary Services and Their Importance in Urgent Care

When you’re launching a new urgent care clinic or becoming a hybrid clinic with new service lines, you have so many things to consider. One other thing to consider is ancillary services, which include a wide range of healthcare service options that you may offer patients to support your urgent care clinic. For startups, it may be best to focus on your daily operations in the first few months after launch, but it’s a good idea to be on the lookout for other specialty healthcare services that might help you increase patient flow and revenue, and also fill a need for healthcare consumers in your community. This session will explore reasons you may want to supplement your urgent care business with primary care, occupational medicine, or other ancillary service lines.


2:15pm – 3:15pm

Panel: Urgent Care in a Post-COVID World

The world was rocked with COVID-19 shutdowns. Urgent care, just like every other industry had to quickly pivot to survive. Virtual care visits became a significant portion of our patient volume. Then COVID testing substantially drove year-over-year volumes. Today, we are seeing those COVID related visits erode, rapidly returning our industry to a new normal, perhaps much more quickly than anticipated. The question now is, “How do we successfully transition out of COVID?”. This panel will address the following topics:

  • Patient trends and expectations
  • How to convert COVID testing patients into loyal urgent care patients
  • Blending virtual visits into an in-person workflow
  • Anchoring your clinic back on your core service lines
  • Innovative approaches to evolve your business and services


3:15pm – 3:45pm

Networking & Refreshments Break


3:45pm – 4:30pm

Legal Issues to Consider When Opening an Urgent Care Center

When planning to open an urgent care center, in addition to general business considerations, many of which are no different than other retail businesses – location, management, hours of operation – several unique issues related to healthcare regulation and reimbursement should be taken into account, including corporate practice of medicine laws, state licensure matters, and reimbursement strategy. This session will explore these legal issues to consider to ensure that you remain compliant and minimize your exposure to risks.


4:30pm – 5:15pm

lncorporating Women’s Healthcare into Urgent Care: Which Services?

As urgent care services continue to evolve in order to accommodate the ever-expanding healthcare needs of our patients, select women’s services should be incorporated into our business model. With rising costs and diminishing reimbursement, these services will not only attract more patients to our centers, but also increase our profitability. This session will explore and discuss in detail women’s healthcare services traditionally performed only in hospitals or specialists offices that can be provided at urgent care centers.



End of Day One

Day Two – Friday, October 27, 2023
7:15am – 8:00am

Networking Breakfast


8:00am – 8:15am

Chairperson’s Recap


8:15am – 9:00am

Driving Diversity, Equity and Inclusion with Digital Transformation

Digital transformation is the reinvention of businesses around digital, which has increased the importance of digital across every aspect of the business. Employers are investing in technology that better connects and supports a remote or hybrid workforce, so there’s a great opportunity to ensure that these tools include features to promote a more inclusive culture. Companies that were slow-rolling digital transformation or diversity, equity and inclusion programs before everything went remote now suddenly need to figure out how to achieve both objectives remotely and simultaneously. This session will explore how digital transformation addresses issues around diversity, equity and inclusion.


9:00am – 9:45am

Gender and Identity Expression in the Workplace: A Primer for Employers

Discrimination based on gender identity is unlawful in several states and many cities.

While the antidiscrimination laws that protect transgendered individuals are not new, the subject of gender identity may be new to your managers. This session will provide a basic understanding of transgender issues to get employers off on the right foot for appropriately, sensitively and lawfully handling gender expression issues in the workplace.


9:45am – 10:15am

Networking & Refreshments Break


10:15am – 11:00am

Disability Inclusion in the Workplace: Why it Matters

Disability inclusion is a critical part of any business. According to the Centers for Disease Control and Prevention, one adult in four in the United States has a disability. That includes invisible disabilities as well as visible ones. It’s likely that your workforce already includes many people with disabilities. Without disability inclusion, your business isn’t doing all it can to support its current employees. Disability inclusion is also crucial to your hiring process. Companies that aren’t proactive about disability inclusion are losing out on qualified talent. If candidates face barriers during the application and interview process, or if they sense that your business is not inclusive, they’re likely to look elsewhere. Companies with strong disability inclusion programs have better access to talent and better employee retention. They have the tools they need to help their employees thrive. This session will explore tips to create a disability inclusive workplace and ways to transform any workplace to better serve people with disabilities.


11:00am – 11:45am

How HR Can Use Technology to Build a More Inclusive Workplace

The pandemic has presented new and unanticipated challenges impacting leaders’ ability to connect with and support their teams. Although technology is enabling organizations to build more inclusive workplaces, organizations don’t have reliable data about diversity and inclusion. Employees must have confidence that their leadership is equipped to use that data effectively and make meaningful decisions. This session will explore, how through data analysis, businesses can gain further insight into their employees and improve workplace inclusion based on this data, and how organizations can leverage a wide range of technologies to build an inclusive workplace quickly and easily.


11:45am – 12:30pm

Creating an Inclusive and Affirming Workplace for Transgender Employees

Despite a growing global awareness of the struggles trans people face, many employers remain ill-equipped to create the policies and workplace cultures that would support trans employees. Part of the problem is a lack of knowledge about these challenges. Indeed, even companies that are LGBTQ+-friendly usually focus more on the “LGB” than on the “TQ+.” This session will explore ways that employers can more effectively attract, retain, and promote the well-being and success of their trans employees is growing. Topics to be discussed will include:

  • Adopting inclusive company policies
  • Using inclusive language
  • Building community support
  • Positioning leaders as allies to influence real change



Conference Concludes

Workshop - Friday, October 27, 2023
12:45pm – 2:45pm

Workshop: Establishing an Urgent Care Center that Ensures Quality Care, and Maintains a Competitive Edge within the


Competition among urgent care centers has increased as they have become a more important and common feature in the American healthcare landscape. Among the baseline requirements for a successful urgent care center are high visibility, ease of access and an inviting, reassuring and professional environment. Whether you are creating a new urgent care center from raw space in a strip mall or office building or refurbishing an existing medical practice space, careful planning and near-flawless implementation are required to achieve a build- out that will satisfy patients and meet your business objectives. In this session, learn what it takes to start up a high quality, patient-centered urgent care while staying afloat in this highly competitive market. Key principles include:

  • Design
  • Staffing
  • Performance metrics


Featured Speakers

David Wood

David Wood


Kittitas Valley Urgen Care, PLLC

Christopher Rehm, MHA, MBA

Christopher Rehm, MHA, MBA


AfterHours, Inc./Spire Health Pathways

Hykeem Gaddis

Hykeem Gaddis

Senior Practice Manager (Operations)

Intermountain Healthcare
Robert Rodriguez

Robert Rodriguez

Founder and CEO

Alan Ayers

Alan Ayers

President of Consulting, Network and Strategic Initiatives



Senior Medical Director

PhysicianOne Urgent Care
Anil Harrison

Anil Harrison

Program Director and chair

HCA Florida
Scott Sanford, M.D.

Scott Sanford, M.D.

Market Medical Director

MD Now Urgent Care

Samuel Fisch

Samuel Fisch

Founder and CEO

MEDRITE Urgent Care
Brian Tyson

Brian Tyson


All Valley Urgent Care
Jodi Harris, MSN, RNC-OB

Jodi Harris, MSN, RNC-OB

Assistant Vice President

Texas Children’s Hospital

Jodi Leffingwell, Ed.D

Jodi Leffingwell, Ed.D

Director of People

+Medrite Urgent Care

The Diplomat Beach Resort
3555 South Ocean Drive
Hollywood, FL 33019
(Fort Lauderdale Airport)

Mention BRI Network to get the discounted rate of $279/night or use link below:


Sponsors and Exhibitors


Hint Health is the leading digital health company dedicated to supporting the growth and success of the Direct Primary Care (DPC) movement. With a mission to power direct care and make it the new standard, the Hint’s technology powers thousands of clinics and networks across the nation providing care for more than a million members. Hint also produces Hint Summit, the leading DPC innovation conference and supports Hint Connect, a curated national network of independent DPC clinics.


Experity is a leading provider of integrated technology solutions that power urgent care. A trusted business partner of more than 5,700 on-demand healthcare practices nationwide, Experity’s connected solutions include its clinic (EMR and PM) and patient engagement software, billing solutions (RCM), teleradiology, and consulting services. Experity delivers a superior care experience to an average of 64,000 patients each day by driving innovation and efficiency for urgent care, primary care, hybrid clinics, and testing centers. A Warburg Pincus portfolio company, Experity is a fast-paced, high-growth company committed to improving the urgent care experience for everyone.


Are there group discounts available?

  • Yes – Register a group of 3 or more at the same time and receive an additional 10% off the registration fee

Are there discounts for Non-Profit/Government Organizations?

  • Yes – please call us at 800-743-8490 for special pricing

What is the cancellation policy?

  • Cancellations received 4 weeks prior to the event will receive a refund minus the administration fee of $225. Cancellation received less than 4 weeks prior to the event will receive a credit to a future event valid for one year.

Can the registration be transferred to a colleague?

  • Yes – please email us in writing at info@brinetwork.com with the colleague’s name and title

Where can I find information on the venue/accommodations?

  • Along with your registration receipt you will receive information on how to make your hotel reservations. You can also visit individual event page for specific hotel information. The conference fee does not include the cost of accommodations.

What is the suggested dress code?

  • Business casual. Meeting rooms can sometimes be cold so we recommend a sweater or light jacket
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