2020 Urgent Care Centers Congress
January 30-31 2020 * Caesars Palace * Las Vegas, NV

2020 Urgent Care Centers Congress








About the Conference

Urgent Care Centers are fast becoming key strategic business extensions for many major health players and are proving to be profitable ventures for others. Clinic care and business models continue to evolve as companies explore new opportunities for partnership and profitability within this emerging business.

Business Research Intelligence Network’s Urgent Care Centers Congress will prepare you with innovative strategies to position yourself as a leader within this competitive marketplace. This conference will feature topics and subject matter experts that will enable you to maintain a competitive edge within this rapidly evolving sector. Explore different business models and strategies that are pertinent to success. You will walk away with an understanding of current trends and market practices, and innovative strategies to prepare yourself for the challenges ahead.

Who Should Attend?

From Urgent Care Centers/Hospitals/Health Systems

  • President
  • Operations
  • Medical Directors
  • CEO
  • CFO
  • COO
  • VP
  • Owners
  • Ambulatory Services
  • Emergency Services
  • HR Directors
  • Clinical Supervisors
  • Finance
  • Marketing
  • Compliance
  • Quality
  • Public Relations
  • Administrators
  • Office Managers
  • Medical Affairs
  • Clinical Services
  • General Managers

Also of Interest to Pharmaceutical Manufacturers; Solution Providers; Technology Innovators;
Physician Groups; Telehealth; Vendors

Conference Agenda

Day One – Thursday, January 30, 2020

7:15am – 8:00am

Conference Registration & Networking Breakfast

8:00am – 8:15am

Chairperson’s Opening Remarks

8:15am – 9:00am

The Future of Urgent Care Centers – Understanding the Market, its Advantages, and Potential Challenges

This session will highlight some of the industry challenges as well as opportunities facing urgent care centers. Topics to be discussed will include:

– Consumers’ response to urgent care centers
– Industry’s response to urgent care centers
– Potential effects of clinic proliferation
– The future of urgent care centers

9:00am – 9:45am

How to Build an Effective Staffing Model for Your Urgent Care Center

Building an effective staffing model has become an increasingly vital component of Urgent Care Centers. This session will examine how to incorporate an effective and viable staffing model into urgent
care clinics. The presenter will provide expertise on what has worked and what hasn’t.

9:45am – 10:15am

Networking & Refreshments Break

10:15am – 11:00am

Key Performance Indicators for the Success of Your Urgent Care Center

Key performance indicators (KPIs) can also be called key success indicators. They are unique to each business and guide us in our decision making. Identifying key metrics we should watch on a regular basis is key to our success and are directly related to our revenue cycles and business income. This session will identify
examples of KPIs useful for urgent care operators, the impact of the revenue cycle (the time from delivery of service to reimbursement) on business financial health, and how the two are related. Topics to be discussed will include:

– Define the meaning and demonstrate an understanding of the revenue cycle
– Describe positive and negative factors impacting a revenue cycle
– Identify key performance indicators for your business
– Demonstrate how KPIs can alter your revenue cycle
– Identify how your revenue cycle can alter your cash flow

11:00am – 11:45am

Realizing Opportunities for Profitable Growth for Urgent Care Centers

This session will examine revenue sources for urgent care centers, and how to create a profitable environment for the growth of these centers. The presenter will discuss how to implement an effective
business development structure within an urgent care center. Topics to be discussed will include:

– Developing a scalable repeat business model for growth
– Developing customer loyalty on par with leading national brands to drive growth and competitive edge
– Integrated marketing programs to drive consistent growth

11:45am – 1:00pm


1:00pm – 1:45pm

Employing a Walk-In Telemedicine Model into an Urgent Care Center

Urgent care centers are striving to stay ahead of the curve by taking advantage of the latest technology that the market has to offer. Telemedicine has become an innovative and a practical concept for urgent care centers. This session will examine how urgent care centers can incorporate telemedicine into their design, and stay ahead of the curve.

1:45pm – 2:30pm

Developing an Effective Digital Marketing Strategy for Your Urgent Care Center

Explore the rapidly evolving world of the internet, social media and mobile marketing and learn how digital marketing can be a powerful ally that strengthens your overall marketing plan. Consumers increasingly rely on search engines and other digital platforms to get information regarding the product or service they intend to buy and healthcare services are no exception. In this session, we will identify key digital marketing platforms, techniques and strategies and develop a toolkit that forms the foundation for a comprehensive and effective digital marketing plan.

2:30pm – 3:00pm

Networking & Refreshments Break

3:00pm – 4:00pm

Panel: Creating a Viable Organizational Structure and Culture for Your Urgent Care Clinic to Give You the Edge Over Your Competition

This session will examine the implications organizational structure can have on the cultural of your urgent care clinic and how to structure your organization based on current staff and the needs of your clinic. Explore examples of organizational models for small, medium and large organizations as well as pros and cons of the various structural models, particularly how hierarchy can affect your company culture.

4:00pm – 4:45pm

Effectively Creating Value for the Customer – Increasing Access and Convenience, and Enhancing Affordability

As urgent care centers become the most retail-like segment of healthcare, it is critical to identify the evolving traits of today’s consumers and adopt business practices that respond to their increasing demands. What do today’s healthcare consumers want and how can urgent care best fill the need? In what ways must
urgent care operators break away from traditional medical practice thinking to ensure the success of their centers in the new consumer direct model? This presentation will examine the characteristics of successful
retail businesses and their relationship with consumers, and explore ways that urgent care operators can apply these principles to match the needs of their customers to deliver maximum value in the marketplace.

4:45pm – 5:30pm

Building and Ensuring a Compliant and Quality-Driven Urgent Care Center

A quality program doesn’t need to be complex; it needs to be organized and clearly communicate your practice’s goal to drive clinical excellence. We will explore elements that you may include in a quality program such as: clinical safety, skills validation and clinical standards. At the conclusion, you will be able to evaluate and plan for improvements to clinical services to increase quality, increase safety and decrease risk.


End of Day One

Day Two – Friday, January 31, 2020

7:15am – 8:00am

Networking Breakfast

8:00am – 8:15am

Chairperson’s Remarks

8:15am – 9:00am

Establishing an Urgent Care Center that Ensures Quality Care, and Maintains a Competitive Edge within the Marketplace

Learn what it takes to start up a high quality, patient-centered urgent care while staying afloat in this highly competitive market. Key principles include:

– Design
– Staffing
– Performance metrics

9:00am – 9:45am

Ensuring the Adoption of Effective Practice Guidelines and Standards of Care within Urgent Care Centers

This session will examine effective practices in overseeing quality of healthcare at urgent care center. Topics to be discussed will include:

– Standards that urgent care centers should adapt to maintain quality of care
– Reporting clinical outcomes and customer satisfaction
– What are the best practices in ensuring quality and satisfaction?

9:45am – 10:15am

Networking & Refreshments Break

10:15am – 11:00am

Strategically Pursuing Ancillary Revenue Opportunities for Urgent Care Centers

This session will examine revenue sources for urgent care centers, and how to pursue ancillary revenue opportunities to create a profitable environment for the growth of these centers. The presenter will discuss how to implement an effective business development structure within an urgent care center.

11:00am – 11:45am

Establishing Market Leadership Position through Brand Awareness and Scale for Urgent Care Centers

Urgent care centers need to establish market leadership position due to an increase in competition and general recognition within the marketplace. This session will highlight how to effectively
create brand awareness and scale for urgent care centers to establish market leadership.

11:45am – 12:30pm

Strategically Gaining Community Acceptance of Urgent Care Centers

The presentation will address how to approach the community of consumers, physicians, providers, payers
and employers in establishing urgent care centers. We’ll also examine effective marketing, communication and promotional techniques.


Conference Concludes

Workshop – Friday, January 31, 2020



Caesars Palace
3570 S. Las Vegas Blvd.
Las Vegas, NV 89109

“Mention BRI Network to get the discounted rate of $119/night” or use link below:


Sponsors and Exhibitors



Are there group discounts available?

  • Yes – Register a group of 3 or more at the same time and receive an additional 10% off the registration fee

What is the cancellation policy?

  • Cancellations received 4 weeks prior to the event will receive a refund minus the administration fee of $225. Cancellation received less than 4 weeks prior to the event will receive a credit to a future event valid for one year.

Can the registration be transferred to a colleague?

  • Yes – please email us in writing at info@brinetwork.com with the colleague’s name and title

Where can I find information on the venue/accommodations?

  • Along with your registration receipt you will receive information on how to make your hotel reservations. You can also visit individual event page for specific hotel information. The conference fee does not include the cost of accommodations.

What is the suggested dress code?

  • Business casual. Meeting rooms can sometimes be cold so we recommend a sweater or light jacket

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