2020 Urgent Care Centers Congress
January 30-31 2020 * Caesars Palace * Las Vegas, NV

2020 Urgent Care Centers Congress

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About the Conference

Urgent Care Centers are fast becoming key strategic business extensions for many major health players and are proving to be profitable ventures for others. Clinic care and business models continue to evolve as companies explore new opportunities for partnership and profitability within this emerging business.

Business Research Intelligence Network’s Urgent Care Centers Congress will prepare you with innovative strategies to position yourself as a leader within this competitive marketplace. This conference will feature topics and subject matter experts that will enable you to maintain a competitive edge within this rapidly evolving sector. Explore different business models and strategies that are pertinent to success. You will walk away with an understanding of current trends and market practices, and innovative strategies to prepare yourself for the challenges ahead.

Who Should Attend?

From Urgent Care Centers/Hospitals/Health Systems

  • President
  • Operations
  • Medical Directors
  • CEO
  • CFO
  • COO
  • VP
  • Owners
  • Ambulatory Services
  • Emergency Services
  • HR Directors
  • Clinical Supervisors
  • Finance
  • Marketing
  • Compliance
  • Quality
  • Public Relations
  • Administrators
  • Office Managers
  • Medical Affairs
  • Clinical Services
  • General Managers

Also of Interest to Pharmaceutical Manufacturers; Solution Providers; Technology Innovators;
Physician Groups; Telehealth; Vendors

Conference Agenda

Day One – Thursday, January 30, 2020

7:15am – 8:00am
Conference Registration & Networking Breakfast

8:00am – 8:15am
Chairperson’s Opening Remarks

8:15am – 9:00am
The Future of Urgent Care Centers

  • Describe the evolution of urgent care centers over the past 15 years including density of locations, ownership, services, and reimbursement trends and their impact on the business model.
  • Assess the "state of urgent care" in their own market including the degree of saturation, commodification, and payer case rate and the resultant impact on their own operation.
  • Evaluate and seize opportunity related to rural/tertiary markets, hospital/health system integration, Managed Medicaid, pediatrics, new real estate models, and operational improvements.
  • Create a profitable and defendable operating model that will sustain and thrive in conditions of rapid and ongoing industry change.

Alan Ayers
Chief Executive Officer
Velocity Urgent Care

9:00am – 9:45am
Evolution of the Urgent Care Center: The MicroED

In this session you will learn about the current state of Urgent Care Medicine, why it needs to evolve, and
introduce the concept of a community, non-hospital based MicroED including integration with hospital systems. Topics to be discussed will include:

  • The MicroED mission, vision, services and build-out.
  • How the MicroED differs from emergency departments, free-standing EDs, and “typical” urgent care centers?
  • The design, development and implementation of the MicroED.
  • The MicroED impact on hospital systems, payers, Accountable Care Organizations, and patients.

David M. Schreck, MD, MS, FACP, FACEP, FHM
Vice President
Atlantic Health System

9:45am – 10:15am
Networking & Refreshments Break

10:15am – 11:00am
The Loyal Patient: Enhancing the Patient Experience and Implementing Service Excellence

What makes a Loyal Patient? What is it about one urgent care center that generates massive word of mouth referrals and repeat patients, while another -equally competent center- struggles? The difference is the Patient Experience. This presentation will examine the factors that create the Patient Experience and its contribution to Patient Loyalty. We’ll discuss what matters most to consumers of healthcare, and what does not. And we’ll examine the most common myths about customer loyalty and explain why your thinking about patient loyalty may have been wrong all this time. We’ll discuss how to evaluate your own urgent care’s Patient Experience and identify areas for improvement based on the hierarchy of Person, Place and Process, covering everything from staff interactions to safety and quality of service. And finally, we’ll itemize the basic steps necessary for implementing Service Excellence in your organization and radically enhancing your center’s Patient Experience and profitability.

Claudio Varga, CPPM
Director of Operations
Vital Urgent Care

11:00am – 11:45am
How to Build an Effective Staffing Model for Your Urgent Care Center

Building an effective staffing model has become an increasingly vital component of Urgent Care Centers. This session will examine how to incorporate an effective and viable staffing model into urgent
care clinics. The presenter will provide expertise on what has worked and what hasn’t.

Shawn Borich, MD, MPH, FACEP
Chairman of the Board, Owner and Founder
BetterMed Urgent Care

11:45am – 12:30pm
Key Performance Indicators for the Success of Your Urgent Care Center

Key performance indicators (KPIs) can also be called key success indicators. They are unique to each business and guide us in our decision-making. Identifying key metrics we should watch on a regular basis is key to our success and is directly related to our revenue cycles and business income. This session will identify examples of KPIs useful for urgent care operators, the impact of the revenue cycle (the time from delivery of service to reimbursement) on business financial health, and how the two are related. Topics to be discussed will include:

- Define the meaning and demonstrate an understanding of the revenue cycle
- Describe positive and negative factors impacting a revenue cycle
- Identify key performance indicators for your business
- Demonstrate how KPIs can alter your revenue cycle
- Identify how your revenue cycle can alter your cash flow

Rachel Sossoman, MSHR, SPHR, SHRM-SCP
Director of Human Resources
Mercy Urgent Care

12:30pm – 1:30pm
Lunch

1:30pm – 2:15pm
Strategically Pursuing Ancillary Revenue Opportunities for Urgent Care Centers

This session will examine revenue sources for urgent care centers, and how to pursue ancillary revenue opportunities to create a profitable environment for the growth of these centers. The presenter
will discuss how to implement an effective business development structure within an urgent care center.

Michael F. Boyle MD, MBA, FACEP
Regional Medical Officer
Schumacher Clinical Partners

2:15pm – 3:00pm
Building an Experience Culture

Learn how the largest pediatric urgent care (PM Pediatrics) uses data, core values, and a homegrown PX training curriculum to promote a culture that focuses on treating patients, families and employees as members of your family. PM recognizes that the experiences of its patients and staff are integral components to the business model, but are also the right thing to focus on.

Patrick E. Dillingham
Patient Experience Manager
PM Pediatrics

3:00pm – 3:30pm
Networking & Refreshments Break

3:30pm – 4:30pm
Panel: How to Incorporate a Strategic Business Model to Ensure a Viable Urgent Care Center

Over time, the urgent care industry has evolved to include multiple business models that vary relative
to the market, staffing, setting, client base and services. Assessing a target market and defining
it in terms of which model is best and creating a strategic business plan to ground the project with
the development team is critical. In this panel, we will review the model variants and the means of either assessing their viability given the target market(s) and explore secondary service lines that could enhance the performance of an urgent care center. The panel will also address how to strategically position yourself to participate or not to participate with insurance plans.
Panelists:

Stacy Calvaruso, MBA, CHAM
Chief Executive Officer
Medical Practice Success

Stacy Lambert
Chief Operating Officer
HealthCare Express, LLP

Timothy Reynolds, MD
Managing Partner
HealthCare Express, LLP

4:30pm – 5:15pm

Meghann Venkatesan
Director of Practitioners
CommunityMed Family Urgent Care

5:15pm End of Day One

Day Two – Friday, January 31, 2020

7:15am – 8:00am
Networking Breakfast

8:00am – 8:15am
Chairperson’s Recap

8:15am – 9:00am
Telemedicine in the Urgent Care Center

If you are thinking of adding telemedicine to your urgent care center there are several things to consider before you jump in. Understanding the scope of telemedicine and the cost are key to setting up a successful program. With an ever-changing market and increasing patient comfort with telemedicine, it is prudent to carefully consider your options for implementation, your quality metrics and your timeline. Topics to be discussed will include:

  • The scope of telemedicine
  • The benefits and pitfalls of telemedicine program for your practice
  • Evaluating your basic needs and cost to set up a telemedicine program in your center
  • Differentiating the available options on setting up telemedicine
  • Estimating your timeline to go live

Gina Mmahat, MD
Director of Operations
Ochsner Urgent Care and Occupational Health

Granville Morse, MD
System Chair
Ochsner Urgent Care and Occupational Health

Ajsa Nikolic, MD
Section Head
Ochsner Urgent Care and Occupational Health

9:00am – 9:45am
Establishing an Urgent Care Center that Ensures Quality Care, and Maintains a Competitive Edge within the Marketplace

Learn what it takes to start up a high quality, patient-centered urgent care while staying afloat in this highly competitive market. Key principles include:

- Design
- Staffing
- Performance metrics

Kim Yu, MD, FAAFP
Director, Quality and Performance, Ambulatory and Urgent Care
Vituity

9:45am – 10:15am
Networking & Refreshments Break

10:15am – 11:00am
What Are the Operative Gains through Integrating Urgent Care Practices with Hospital Centers?

Urgent Care practices are growing at a very quick pace and with different models or structures. In order to increase long-term viability, urgent care centers are affiliating with hospital centers, primarily in major US cities. This trend is likely to increase, based on the growth of the evolving concept of the ACO model. Urgent Care is becoming an important patient access point and will become a critical participant in the healthcare environment. Topics to be explored will include:

- Why urgent care will become increasingly important to hospital and community medical delivery integration
- Hospital system’s opportunity in affiliation with private urgent care practice(s)
- Private urgent care practices’ opportunity in affiliation with hospital centers
- The potential challenges for practices and the hospital centers that need to be overcome for affiliation success (it’s not just a marketing or branding technique)
- The processes specifically that are important for successful integration for the patient and their experience that will lead to your growth and success

Jeffrey Collins, MD, MA
Chief Medical Officer
MD Now Urgent Care

11:00am – 11:45am
TBA

11:45am – 12:30pm

The Evaluation and Treatment of Psychiatric Patients in the Urgent Care Setting
Patients with mental illness tend to frequent urgent care centers. It is important for the urgent care provider to have a general understanding of how to appropriately evaluate, treat and refer these patients in this setting. This presentation will review the medical clearance process, highlight common psychiatric presentations, and when to send a patient to the emergency department.

Leslie Zun, MD, MBA
System Chair of the Department of Emergency Medicine
Chair and Professor in the Departments of Emergency Medicine and Psychiatry
Rosalind Franklin University of Medicine and Science at Chicago Medical School

12:30pm - Conference Concludes

Workshop – Friday, January 31, 2020

12:45pm – 2:45pm

Top Ten Legal Risks for Urgent Care Providers and How to Avoid Them

This workshop will address complex legal issues facing urgent care providers as the industry continues to expand. We will discuss common issues urgent care providers struggle with, including navigating relationships with payers, complying with applicable federal and state fraud and abuse laws, responding to governmental investigations, contracting with ancillary providers such as labs and imaging centers, buying and selling providers, as well as general risk management related to employment and litigation. In addition, we will identify best practices to help minimize risk in such areas.

Daniel Sternthal
Partner
Baker, Donelson, Bearman, Caldwell & Berkowitz, PC

Featured Speakers

Alan Ayers

Alan Ayers

Chief Executive Officer

Velocity Urgent Care

David M. Schreck, MD, MS, FACP, FACEP, FHM

David M. Schreck, MD, MS, FACP, FACEP, FHM

Vice President

Atlantic Health System

Claudio Varga, CPPM

Claudio Varga, CPPM

Director of Operations

Vital Urgent Care

Shawn Borich, MD, MPH, FACEP

Shawn Borich, MD, MPH, FACEP

Chairman of the Board, Owner and Founder

BetterMed Urgent Care

Rachel Sossoman, MSHR, SPHR, SHRM-SCP

Rachel Sossoman, MSHR, SPHR, SHRM-SCP

Director of Human Resources

Mercy Urgent Care

Michael F. Boyle MD, MBA, FACEP

Michael F. Boyle MD, MBA, FACEP

Regional Medical Officer

Schumacher Clinical Partners

Patrick E. Dillingham

Patrick E. Dillingham

Patient Experience Manager

PM Pediatrics

Stacy Calvaruso, MBA, CHAM

Stacy Calvaruso, MBA, CHAM

Chief Executive Officer

Medical Practice Success

Stacy Lambert

Stacy Lambert

Chief Operating Officer

HealthCare Express, LLP

Meghann Venkatesan

Meghann Venkatesan

Director of Practitioners

CommunityMed Family Urgent Care

Timothy Reynolds, MD

Timothy Reynolds, MD

Managing Partner

HealthCare Express, LLP

Gina Mmahat, MD

Gina Mmahat, MD

Director of Operations

Ochsner Urgent Care and Occupational Health

Granville Morse, MD

Granville Morse, MD

System Chair

Ochsner Urgent Care and Occupational Health

Ajsa Nikolic, MD

Ajsa Nikolic, MD

Section Head

Ochsner Urgent Care and Occupational Health

Kim Yu, MD, FAAFP

Kim Yu, MD, FAAFP

Director, Quality and Performance, Ambulatory and Urgent Care

Vituity

Jeffrey Collins, MD

Jeffrey Collins, MD

Chief Medical Officer, Corporate Medical Director

MD Now Urgent Care

Leslie Zun, MD, MBA

Leslie Zun, MD, MBA

System Chair of the Department of Emergency Medicine, Chair and Professor in the Departments of Emergency Medicine and Psychiatry

Rosalind Franklin University of Medicine and Science at Chicago Medical School

Daniel Sternthal

Daniel Sternthal

Partner

Baker, Donelson, Bearman, Caldwell & Berkowitz, PC

Venue

Caesars Palace
3570 S. Las Vegas Blvd.
Las Vegas, NV 89109
866-227-5938

“Mention BRI Network to get the discounted rate of $113/night” or use link below:

https://book.passkey.com/go/SCBRI0

Sponsors and Exhibitors

TBA

FAQ

Are there group discounts available?

  • Yes – Register a group of 3 or more at the same time and receive an additional 10% off the registration fee

What is the cancellation policy?

  • Cancellations received 4 weeks prior to the event will receive a refund minus the administration fee of $225. Cancellation received less than 4 weeks prior to the event will receive a credit to a future event valid for one year.

Can the registration be transferred to a colleague?

  • Yes – please email us in writing at info@brinetwork.com with the colleague’s name and title

Where can I find information on the venue/accommodations?

  • Along with your registration receipt you will receive information on how to make your hotel reservations. You can also visit individual event page for specific hotel information. The conference fee does not include the cost of accommodations.

What is the suggested dress code?

  • Business casual. Meeting rooms can sometimes be cold so we recommend a sweater or light jacket

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