2019 Urgent Care Centers Congress
June 20-21, 2019 Las Vegas, Nevada

2019 Urgent Care Centers Congress

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About the Conference

Urgent Care Centers are fast becoming key strategic business extensions for many major health players and are proving to be profitable ventures for others. Clinic care and business models continue to evolve as companies explore new opportunities for partnership and profitability within this emerging business.

Business Research Intelligence Network’s Urgent Care Centers Congress will prepare you with innovative strategies to position yourself as a leader within this competitive marketplace. This conference will
feature topics and subject matter experts that will enable you to maintain a competitive edge within this rapidly evolving sector. Explore different business models and strategies that are pertinent to success. You will walk away with an understanding of current trends and market practices, and innovative strategies to prepare yourself for the challenges ahead.

Who Should Attend?

From Urgent Care Centers/Hospitals/Health Systems

  • President
  • Operations
  • Medical Directors
  • CEO
  • CFO
  • COO
  • Finance
  • Marketing
  • Compliance
  • Quality
  • Public Relations
  • Administrators
  • Office Managers

Also of Interest to Pharmaceutical Manufacturers; Solution Providers; Technology Innovators; Physician Groups; Telehealth; Vendors

Conference Agenda

Day One – Thursday, June 20, 2019

7:15am – 8:00am

Conference Registration & Networking Breakfast

8:00am – 8:15am

Chairperson’s Opening Remarks

8:15am – 9:00am

The Future of Urgent Care Centers – Understanding the Market, its Advantages, and Potential Challenges

This session will highlight some of the industry challenges as well as opportunities facing urgent care centers. Topics to be discussed will include:

- Consumers’ response to urgent care centers
- Industry’s response to urgent care centers
- Potential effects of clinic proliferation
- The future of urgent care centers

Alan Ayers
Chief Executive Officer
Velocity Urgent Care

9:00am – 9:45am

Increase Urgent Care Revenue with Durable Medial Equipment and In-House Medicine Dispensing

Sprained ankles and wrists are seen almost daily at most urgent care centers, along with numerous ailments that are frequently treated with common basic prescription medications. Yet nearly 50% of urgent care centers do not provide on-site medication dispensing, nor mastered basic in-house dispensing of Durable Medical Equipment (DME). Providing these services can seem daunting but it’s actually simpler, and more profitable then you might think. Patients appreciate the one-stop convenience, have higher compliance and are likelier to experience better outcomes and higher satisfaction because of it. Learn the basic steps to quickly and successfully implement a pain free and profitable in-house dispensing system for DME and prescription medication.

Claudio Varga, CPPM
Director of Operations
Vital Urgent Care

9:45am – 10:15am

Networking & Refreshments Break

10:15am – 11:00am

Key Performance Indicators for the Success of Your Urgent Care Center

Key performance indicators (KPIs) can also be called key success indicators. They are unique to each business and guide us in our decision-making. Identifying key metrics we should watch on a regular basis is key to our success and is directly related to our revenue cycles and business income. This session will identify examples of KPIs useful for urgent care operators, the impact of the revenue cycle (the time from delivery of service to reimbursement) on business financial health, and how the two are related. Topics to be discussed will include:

- Define the meaning and demonstrate an understanding of the revenue cycle
- Describe positive and negative factors impacting a revenue cycle
- Identify key performance indicators for your business
- Demonstrate how KPIs can alter your revenue cycle
- Identify how your revenue cycle can alter your cash flow

Birken Olson
Chief Executive Officer, Co-Founder
CommunityMed Urgent Care

11:00am – 11:45am

Successful Integration of Occupational Medicine and Urgent Care

Urgent Care and occupational medicine complement each other making them natural partners in the urgent care setting. This presentation is directed toward urgent care managers, physicians, and entrepreneurs who wish to begin an Occupational Medicine, or grow their current occupational medicine business in both volume and profitability. Dr. Lebow will move from the value proposition of occupational medicine to how to leverage KPIs and quality medical care to become market leaders in your community.

Max Lebow, MD, MPH, MBA, FACEP, FACPM
Medical Director
Reliant Immediate Care Medical Group, Inc.

11:45am – 12:30pm

What Are the Operative Gains through Integrating Urgent Care Practices with Hospital Centers?

Urgent Care practices are growing at a very quick pace and with different models or structures. In order to increase long-term viability, urgent care centers are affiliating with hospital centers, primarily in major US cities. This trend is likely to increase, based on the growth of the evolving concept of the ACO model. Urgent Care is becoming an important patient access point and will become a critical participant in the healthcare environment. Topics to be explored will include:

- Why urgent care will become increasingly important to hospital and community medical delivery integration
- Hospital System’s opportunity in affiliation with private urgent care practice(s)
- Private urgent care practices’ opportunity in affiliation with hospital centers
- The potential challenges for practices and the hospital centers that need to be overcome for affiliation success (it’s not just a marketing or branding technique)
- The processes specifically that are important for successful integration for the patient and their experience that will lead to your growth and success

Leslie J. Miller, MD, FACEP, FAAEM
Medical Director of Urgent Care Services
NYU-Langone Medical Center

12:30pm – 1:30pm

Lunch

1:30pm – 2:15pm

Strategically Pursuing Ancillary Revenue Opportunities for Urgent Care Centers

This session will examine revenue sources for urgent care centers, and how to pursue ancillary revenue opportunities to create a profitable environment for the growth of these centers. The presenter
will discuss how to implement an effective business development structure within an urgent care center.

William Van Noll, CPA, MBA
Executive Director and Co-Founder
Mend Urgent Care

2:15pm – 3:00pm

Effectively Creating Value for the Customer – Increasing Access and Convenience, and Enhancing Affordability

As urgent care centers become the most retail-like segment of healthcare, it is critical to identify the evolving traits of today’s consumers and adopt business practices that respond to their increasing demands. What do today’s healthcare consumers want and how can urgent care best fill the need? In what ways must
urgent care operators break away from traditional medical practice thinking to ensure the success of their centers in the new consumer direct model? This presentation will examine the characteristics of successful
retail businesses and their relationship with consumers and explore ways that urgent care operators can apply these principles to match the needs of their customers to deliver maximum value in the marketplace.

Jason Dupuis
Patient Experience Officer and Director of Learning and Development
PM Pediatrics

3:00pm – 3:30pm

Networking & Refreshments Break

3:30pm – 4:15pm

Ensuring the Adoption of Effective Practice Guidelines and Standards of Care within Urgent Care Centers

This session will examine effective practices in overseeing quality of healthcare at urgent care center. Topics to be discussed will include:

- Standards that urgent care centers should adapt to maintain quality of care
- Reporting clinical outcomes and customer satisfaction
- What are the best practices in ensuring quality and satisfaction?

Brian Cruz, MD, MBA
Regional Medical Director
PhysicianOne Urgent Care

4:15pm – 5:00pm

Developing an Effective Digital Marketing Strategy for Your Urgent Care Center

Explore the rapidly evolving world of the internet, social media and mobile marketing and learn how digital marketing can be a powerful ally that strengthens your overall marketing plan. Consumers increasingly rely on search engines and other digital platforms to get information regarding the product or service they intend to buy and healthcare services are no exception. In this session, we will identify key digital marketing platforms, techniques and strategies and develop a toolkit that forms the foundation for a comprehensive and effective digital marketing plan.

Kim Yu, MD, FAAFP
Director, Quality and Performance, Ambulatory and Urgent Care
Vituity

5:00pm

End of Day One

Day Two – Friday, June 21, 2019

7:15am – 8:00am

Networking Breakfast

8:00am – 8:15am

Chairperson’s Recap

8:15am – 9:00am

Establishing an Urgent Care Center that Ensures Quality Care, and Maintains a Competitive Edge within the Marketplace

Learn what it takes to start up a high quality, patient-centered urgent care while staying afloat in this highly competitive market. Key principles include:

- Design
- Staffing
- Performance metrics

Nathan Baar, MHA, BSN, RN, CEN
Director of Emergency and Urgent Care Services
Metro Health – University of Michigan Health

9:00am – 9:45am

Building and Ensuring a Compliant and Quality-Driven Urgent Care Center

A quality program doesn’t need to be complex; it needs to be organized and clearly communicate your practice’s goal to drive clinical excellence. We will explore elements that you may include in a quality program such as: clinical safety, skills validation and clinical standards. At the conclusion, you will be able to evaluate and plan for improvements to clinical services to increase quality, increase safety and decrease risk.

Granville Morse, MD
System Chair, Urgent Care
Ochsner Health System

9:45am – 10:15am

Networking & Refreshments Break

10:15am – 11:00am

Membership Program for Urgent Care Organizations

Membership programs for urgent care are a relatively new idea based on a not-so-new idea, the concierge Practice. Urgent care membership programs usually require a monthly membership fee, which entitles a member to receive either unlimited care or a set number of yearly visits in an urgent care facility. These plans benefit urgent care operators by providing a steady revenue stream and driving traffic through their facilities. A software solution, which provides automation at every level of the process, is essential. We will discuss a case study in which an urgent care operator, Valley Immediate Care implemented a membership plan worked with a software developer to create the needed automation.

Brent Kell
Chief Executive Officer
Valley Immediate Care

11:00am – 11:45am

How to Build an Effective Staffing Model for Your Urgent Care Center

Building an effective staffing model has become an increasingly vital component of Urgent Care Centers. This session will examine how to incorporate an effective and viable staffing model into urgent
care clinics. The presenter will provide expertise on what has worked and what hasn’t.

Blake Bishop
Regional Manager – Seattle
MultiCare Urgent Care | MultiCare Health System

11:45am – 12:30pm

lncorporating Women's Healthcare into Urgent Care: Which Services?

As urgent care services continue to evolve in order to accommodate the ever-expanding healthcare needs of our patients, select women's services should be incorporated into our business model. With rising costs and diminishing reimbursement, these services will not only attract more patients to our centers, but also increase our profitability. This session will explore and discuss in detail women's healthcare services traditionally performed only in hospitals or specialists offices that can be provided at urgent care centers.

Oscar D. Almeida, Jr., MD, FACOG, FACS
Staff Physician
Stopwatch Urgent Care LLC

12:30pm

Conference Concludes

Workshop – Friday, June 21, 2019

12:45pm – 2:45pm

How to Incorporate a Strategic Business Model to Ensure a Viable Urgent Care Center

Over time, the urgent care industry has evolved to include multiple business models that vary relative
to the market, staffing, setting, client base and services. Assessing a target market and defining
it in terms of which model is best and creating a strategic business plan to ground the project with
the development team is critical. In this workshop, we will review the model variants and the means of either assessing their viability given the target market(s) and explore secondary service lines that could enhance the performance of an urgent care center. The workshop will also address how to strategically position yourself to participate or not to participate with insurance plans.

Stacy Calvaruso, MBA, CHAM
Chief Executive Officer
Medical Practice Success

Timothy Reynolds, MD
Managing Partner
HealthCare Express, LLP

About the Speakers:

Stacy Calvaruso is the CEO of Medical Practice Success. Stacy has many years of experience in optimizing Revenue Cycle operations for both for profit and non-profit organizations. Stacy has enjoyed developing strategic operational teams that clean up failing organizations and improve overall revenue cycle operations.

Stacy spent nine years as Assistant Vice President with Ochsner Health System assisting with a full Revenue Cycle reorganization and software implementation of Epic. She then spent four years with LCMC Health as assistant vice president of Revenue Cycle and Patient Access services with developing a centralized call center that handled referrals, authorization, financial clearance, and customer service and maximizing revenue cycle operations.

Last year, Stacy decided to return to work with Urgent Care and multi-specialty provider organizations who are struggling with their cash flow and organizational workflows.

Stacy is from South Louisiana and has recently relaunched a full-service Revenue Cycle Service Center in Texas. In her spare time she enjoys traveling to her 2nd home in Destin, Florida where she can walk up and down the beach all day and enjoys spending quality time with her two grandchildren.

Formerly an ER physician and Green Beret medic, Dr.Tim Reynolds is the founder of Dr. Tim International Inc., the managing partner of HealthCARE Express, chief executive officer of Reynolds Management Services, and much more. He is one of the urgent care industry’s leading experts and foremost thinker on management techniques, leadership, business strategies, work-life “balance”, and putting the fun in the medical practice business for everyone involved. He dedicates countless hours to helping others transform their lives and business through mentoring, teaching, and so much more through his teaching enterprise Living Every Minute.

Featured Speakers

Alan Ayers

Alan Ayers

Chief Executive Officer

Velocity Urgent Care

Claudio Varga, CPPM

Claudio Varga, CPPM

Director of Operations

Vital Urgent Care

Birken Olson

Birken Olson

Chief Executive Officer, Co-Founder

CommunityMed Urgent Care

Brent Kell

Brent Kell

Chief Executive Officer

Valley Immediate Care

Max Lebow, MD, MPH, MBA, FACEP, FACPM

Max Lebow, MD, MPH, MBA, FACEP, FACPM

Medical Director

Reliant Immediate Care Medical Group, Inc.

William Van Noll, CPA, MBA

William Van Noll, CPA, MBA

Executive Director and Co-Founder

Mend Urgent Care

Jason Dupuis

Jason Dupuis

Patient Experience Officer and Director of Learning and Development

PM Pediatrics

Brian Cruz, MD, MBA

Brian Cruz, MD, MBA

Regional Medical Director

PhysicianOne Urgent Care

Nathan Baar, MHA, BSN, RN, CEN

Nathan Baar, MHA, BSN, RN, CEN

Director of Emergency and Urgent Care Services

Metro Health – University of Michigan Health

Granville Morse, MD

Granville Morse, MD

System Chair, Urgent Care

Ochsner Health System

Blake Bishop

Blake Bishop

Regional Manager – Seattle

MultiCare Urgent Care | MultiCare Health System

Oscar D. Almeida, Jr., MD, FACOG, FACS

Oscar D. Almeida, Jr., MD, FACOG, FACS

Staff Physician

Stopwatch Urgent Care LLC

Leslie Miller, MD

Leslie Miller, MD

Medical Director, Urgent Care Services

NYU Langone Medical Center

Stacy Calvaruso, MBA, CHAM

Stacy Calvaruso, MBA, CHAM

Chief Executive Officer

Medical Practice Success

Timothy Reynolds, MD

Timothy Reynolds, MD

Managing Partner

HealthCare Express, LLP

Kim Yu, MD, FAAFP

Kim Yu, MD, FAAFP

Director, Quality and Performance, Ambulatory and Urgent Care

Vituity

Venue

Paris

Paris Las Vegas
3655 S. Las Vegas Blvd.
Las Vegas, NV 89109
702-946-7000

“Mention BRI Network for a Special Discounted Rate of $89/night – Reserve Early!”

Sponsors and Exhibitors

Luncheon Sponsor

 

PatientBond’s PatientBond’s mission is to leverage Healthcare Consumer Insights and Innovative Technology Solutions to help its clients better navigate the rise of consumerism in healthcare and evolving reimbursement models. PatientBond’s highly configurable communications platform leverages a proven psychographic segmentation model and supports a diverse set of digital workflows to help our clients build a tighter bond with their patient/member population while improving healthcare consumer acquisition, loyalty, health outcomes and patient financial responsibility payments. Information about PatientBond is available at: www.patientbond.com

FAQ

Are there group discounts available?

  • Yes – Register a group of 3 or more at the same time and receive an additional 10% off the registration fee
  • What is the cancellation policy?
  • Cancellations received 4 weeks prior to the event will receive a refund minus the administration fee of $225. Cancellation received less than 4 weeks prior to the event will receive a credit to a future event valid for one year.

Can the registration be transferred to a colleague?

  • Yes – please email us in writing at info@brinetwork.com with the colleague’s name and title

Where can I find information on the venue/accommodations?

  • Along with your registration receipt you will receive information on how to make your hotel reservations. You can also visit individual event page for specific hotel information. The conference fee does not include the cost of accommodations.

What is the suggested dress code?

  • Business casual. Meeting rooms can sometimes be cold so we recommend a sweater or light jacket

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